TransAct Technologies, a global leader in software-driven technology and printing solutions, has announced the appointment of Dana Loof as Chief Marketing Officer.
In a Tuesday announcement, the company noted that Loof ‘will lead TransAct’s global marketing organization, with a mandate to strengthen brand leadership, sharpen go-to-market execution, and accelerate adoption of the Company’s growing technology portfolio’.
Loof previously served as Chief Marketing Officer for Evolv Technology and VP EMEA Marketing and Head of Global Advertising/Brand for Palo Alto Networks. She also previously served as Vice President of Marketing for SwiftStack.
The executive brings a 30-year track record ‘leading high-growth technology companies’, overseeing global marketing and brand strategies, revenue generation and customer engagement.
TransAct notes that her appointment ‘underscores TransAct’s strategic focus on accelerating growth and expanding the reach of its BOHA! platform, as well as its casino and gaming solutions’.
Speaking of the appointment, TransAct CEO John Dillon noted “As we continue to scale our software and platform strategy, Dana’s experience building strong market narratives, aligning marketing with sales, and leading high-performance teams will be instrumental in strengthening our position and driving sustained growth”.
Loof noted that in her role, her focus will be on “sharpening our positioning, building a modern, scalable marketing engine, and deepening customer engagement to drive measurable, sustainable growth”.
