Brightstar Lottery has shared that it will showcase its latest lottery innovations at the North American Association of State and Provincial Lotteries (NASPL) 2026 Annual Conference, taking place September 21-24 in Orlando, Florida.
At the event, Brightstar will present solutions across game content, retail modernization, intelligent operations, and player engagement, demonstrating how lotteries can leverage technology, data, and digital innovation to drive growth and enhance player experiences.
“We are excited to connect with lottery leaders at NASPL 2026 and demonstrate how Brightstar’s innovations and investment in transformation are designed to meet the evolving needs of lotteries operating in an environment of rapid technological advancement and new competitive pressures,” said Marco Tasso, Executive Vice President and Chief Operating Officer, Global Lottery at Brightstar.
At Brightstar’s booth attendees will be able to explore:
- Omnichannel content and player engagement solutions, featuring licensed brands including Wheel of Fortune, Ghostbusters™ and Rubik’s™, along with Infinity Instants Frame™, WinMode™ and leading eInstant games.
- Retail growth technologies, including the Retailer Lens scanning device, Retailer Pro S2 and Retailer To Go S2 terminals, LotteryLink™, and AI-driven tools designed to improve retailer and field service operations.
- AI-powered analytics and automation solutions, such as the Agentic Reporting Assistant and Game Planner, helping lotteries improve planning, forecasting, player engagement and business intelligence.
- Enhanced player experiences, showcased through solutions including the GameFlex 48 vending machine, GameTouch Draw S2 with eInstants, SignaLink Player Experience and Connected Play technologies that bridge retail and digital channels.
Brightstar executives will also participate in several NASPL panel discussions focused on product innovation, the future of lottery retail, digital transformation, and strategies for connecting with next-generation players.
- Wednesday, September 23
- Nathanael Worley, Brightstar Vice President, North American Sales Development, will participate in the “Product Management and Game Development” panel for a discussion on the trends, innovations and player expectations influencing the next generation of lottery products.
- Thursday, September 24
- Marco Tasso, Brightstar Executive Vice President and Chief Operating Officer of Global Lottery, will participate in the Premiere Member Panel to discuss the trends transforming lottery today and how lotteries can adapt, innovate and thrive in a changing market.
- Michelle Carney, Brightstar Vice President, Global Lottery Marketing, will deliver Brightstar’s Premier Partner Presentation on how lotteries can stay relevant, competitive and connected to the next generation of players.
- Jesse Saccoccio, Brightstar Senior Director, Lottery Product Management, will participate in the “Self-Checkout and Digital Lottery at Retail Blends” panel to share insights into the growing convergence of retail and digital play in a changing lottery industry.
“As lotteries seek new ways to drive growth, improve performance and engage players, we remain focused on delivering technology, expertise and insights that support those objectives while creating long-term value for the communities they serve,” Tasso added.
