IGT has launched a North America–focused advertising campaign celebrating the 30th anniversary of Wheel of Fortune Slots, a nine‑month, multi‑phase video initiative spanning social, digital, outdoor, and traditional media channels, including a May airing on the iconic game show.
“IGT’s Wheel of Fortune Slots is more than a beloved casino game. It’s an iconic slice of Americana that players around the world associate with fun and life-changing jackpots,” said Hector Fernandez, IGT Incoming CEO. “As we celebrate the game’s 30th anniversary, we’re launching an exciting advertising campaign that honors its nostalgic roots while showcasing its bright future.”
The colorful advertisement boasts a Busby Berkeley-inspired look and feel, featuring intricate choreography, retro music and a kaleidoscopic treatment of the familiar Wheel of Fortune wheel wedges. The advertisement culminates with a beauty shot of IGT’s most recent Wheel of Fortune game, Wheel of Fortune Cash on Reels on the RISE55 cabinet.
IGT launched the social media-driven aspect of the campaign today, running various cuts of the commercial on LinkedIn, Instagram and Facebook. Later this year, IGT will extend the reach of the commercial via coast-to-coast placements on prominent, large-format outdoor digital billboards in iconic locations such as the Las Vegas Strip.
