Kambi Group shared that it has signed a multi-year online sports betting partnership with Canadian Bank Note Company, Limited (CBN), which will see the lottery and gaming operator leverage Kambi’s Turnkey Sportsbook product as it scales its online sports betting operations in South and Central America, and the Caribbean.
Under the multi-year agreement, Kambi will power the sports betting operations of CBN’s LET`S BET and APOSTEMOS brands, with an initial focus on Central America and the Caribbean, which is scheduled to launch soon.
Kambi was selected by CBN as its online sportsbook provider due to the strength of its end-to-end sports betting solution, which combines advanced pricing and trading capabilities and player engagement features with AI-driven CRM tooling and a cutting-edge, modern front-end experience, enabling CBN to differentiate against competitors.
The agreement aligns with Kambi’s expansion strategy across the Americas and further strengthens the company’s positioning as the region’s premier B2B sportsbook provider.
The partnership also supports CBN’s strategic evolution from a predominantly lottery-led business into a fully-fledged digital sports betting operator, underpinned by a scalable, best-in-class online sportsbook solution.
Commenting on the landmark partnership, Werner Becher, Kambi Group CEO, said: “We are very pleased to have agreed this multi-year partnership with CBN to support their sports betting operations through their LET`S BET and APOSTEMOS brands. Kambi’s selection is a clear testament to our strong track record in supporting ambitious sportsbook operators throughout the Americas, and we look forward to working closely with CBN and capitalising on the potential of this deal.”
Founded in 1897, CBN is a global technology provider of secure government and lottery solutions, evolving from a supplier of security-printed products into a leader in software, systems integration and secure digital infrastructure across multiple sectors.
Kirk Arends, CBN President, Lottery and Gaming, added: “As we strategically expand our lottery and iGaming business across South and Central America, and the Caribbean, launching a new online sportsbook platform was a critical step in elevating the player experience. It was essential to select a partner with a best-in-class online sportsbook solution. Kambi’s end-to-end technology, combined with its deep regional expertise, positions us to differentiate our offering and deliver a more engaging, modern sports betting experience for our players.”
