Sands China Ltd. has been honoured with two PATA Gold Awards 2026, receiving the Gold Award for Printed Marketing Campaign (Industry) for its artbook “Sands China Presents — Dopamine: Fountain of Happiness” and the Gold Award for Sustainable and Inclusive Marketing Campaign for the Sands Shopping Carnival.
The recognition highlights Sands China’s continued investment in cultural development, social inclusion, and non-gaming tourism initiatives that support Macao’s economic diversification and position as a World Centre of Tourism and Leisure.
Dr. Wilfred Wong, executive vice chairman of Sands China Ltd., said: “Winning two PATA Gold Awards is a strong endorsement of Sands China’s long-term commitment to non-gaming development and the success of our ‘Tourism+’ initiatives. These honours reflect the dedication of our team members and our ongoing efforts to enrich Macao through arts, culture, community engagement, and support for local SMEs. We look forward to continuing our collaboration with the Macao SAR government and community partners to further contribute to the city’s economic diversification and development as a World Centre of Tourism and Leisure.”
The Sands Shopping Carnival, launched in 2020, has become Macao’s largest free exhibition and sales platform, providing more than 4,000 complimentary booths to local SMEs and attracting over 800,000 visits. The initiative has also strengthened community participation through partnerships with social service organisations and the support of Sands Cares Ambassadors.
Meanwhile, the award-winning artbook “Sands China Presents — Dopamine: Fountain of Happiness” documents the acclaimed Art Macao 2025 exhibitions hosted by Sands China, which attracted more than 4.1 million visits. The publication captures the creative vision behind the exhibitions and serves as a lasting record of Macao’s growing cultural and artistic landscape.
The twin honours mark Sands China’s second consecutive year of recognition in the Printed Marketing Campaign (Industry) category and underscore the company’s efforts to enrich Macao’s tourism offering through innovative “Tourism+” initiatives.
