Macau’s City of Dreams has unveiled Chinese actor and singer Jing Boran as its new Global Brand Ambassador.
Internationally acclaimed ballet dancer Tan Yuan Yuan has also been named ‘Friend of the Brand’ by Melco in what it calls CoD’s ‘New Brand Chapter’.
The gaming operator notes that its “Be a Dreamer” campaign is aimed at ‘redefining the future of luxury travel through avant-garde art, immersive experiences, and cultural resonance’.
In a release, the company notes that ‘travelers are no longer satisfied with singular expressions of luxury’ and are pursuing ‘holistic experiences that offer spiritual resonance, cultural depth, and artistic inspiration’.
The group classifies its City of Dreams property in Macau as a ‘dream engine’.
Speaking of the new branding drive, Melco Chairman and CEO Lawrence Ho noted “Beyond advancing our own journey, this effort enriches Macau’s cultural landscape as an international travel destination. Through continued innovation and artistic expression, we aim to support elevating Macau’s presence on the global tourism stage and gradually transforming this vision into a tangible reality.”
Melco’s fourth quarter 2025 results revealed operating income at its City of Dreams property increased to $150.88 million, from $88.53 million in 4Q24, boosting adjusted property EBITDA to $193.71 million (from $140.08 million in 4Q24). Total gross gaming revenue at the property rose by 14 percent yearly to $764 million, with mass GGR up 10 percent to $539 million. VIP GGR was up by an impressive 36 percent to $200 million, while slot GGR fell 22 percent to $25 million.
