SJM Resorts views its investment in gastronomy, sporting events and cultural activities as part of a long-term strategy to create wider value for Macau as a tourism destination, rather than focusing solely on immediate commercial returns, Managing Director Daisy Ho said on Tuesday.
Speaking at the first Fortune Leaders Forum held in Macau, Ho said SJM’s success was closely tied to Macau’s wider development, prompting the gaming operator to consider the broader contribution of its restaurants and events to the city.
“That conviction has allowed us to look beyond the immediate return from a restaurant or a sporting event, and consider the wider value each can create for Macau as a destination,” Ho told the forum at Grand Lisboa Palace.
She cited SJM’s long-standing involvement in the Macau Grand Prix, the International Dragon Boat Races and the Macau Golf Open. According to Ho, the company has helped expand their international reach and establish them as signature events on the city’s tourism calendar.
Ho also highlighted gastronomy as a key component of SJM’s diversification efforts. She said SJM and its parent company now hold 10 Michelin stars across eight establishments, which she described as the highest total in Hong Kong and Macau.
The executive linked the forum’s discussions on technology, talent, finance, health, tourism and the Greater Bay Area to Macau’s “1+4” economic diversification strategy.
Ho said the event could strengthen Macau’s role as an international center for business dialogue and collaboration.
