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SB22 breaking into Japanese market with Bay City Ventures partnership

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Sports betting and gaming software development company SB22 has signed a strategic partnership with Japan-based gaming firm Bay City Ventures, expanding SB22’s reach into the Japanese gaming market.

The move allows SB22 to reach into Japan’s gaming market, offering solutions such as VR22 immersive betting platform with ‘Free to Play initially and Real Money Gaming once regulated,’ notes the group.

Joji Kokuryo, Bay City Ventures
Joji Kokuryo, Director, Bay City Ventures

Bay City will provide distribution, business development and advisory services to SB22, as well as looking to jointly expand the V422 application to other verticals ‘including live events and the tourism industry’.

Bay City Ventures Managing Director, Joji Kokuryo, noted that “After receiving a demo of their tech at G2E Las Vegas, it was eye opening to see the tremendous amount of potential the company has to offer globally and specifically in Japan.”

Steve Laity, SB22’s VP of Strategy noted that “With the expected opening of integrated resorts in Japan, there is an incredible opportunity for operators to start building a valuable customer database and engage in meaningful ways. Additionally, using our GLI-certified Fi22 platform for Free to Play gaming will ensure a smooth transition to Real Money Gaming in the future.”

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