Slotegrator‘s Senior Sales Manager, Ataur Rosul Abeer, was one of the featured speakers of the online conference titled TRUE WAYS, organized by the iGaming provider BGaming, on June 4, 2025, that brought together leading experts to discuss topical issues in the iGaming industry in the Asian continent.
At the conference, Ataur showcased an in-depth analysis on Trends and Challenges of iGaming in Asian Markets: India, Bangladesh, and Vietnam. The presentation highlighted the unique characteristics and potential of this rapidly evolving region.
The Asian continent continues to solidify its standing as a major and rapidly expanding hub for the global iGaming industry. Countries like India, Bangladesh, and Vietnam play a key role in this process, demonstrating impressive growth rates and shaping unique consumer preferences.
Player market
Data indicates that India has over 140 million active players, with this number increasing annually.
Bangladesh has also demonstrated consistent growth, with over 10 million active users. A notable surge in activity is observed in these countries during major sporting events, such as the IPL (Indian Premier League) and BPL (Bangladesh Premier League) cricket leagues. During these periods, the number of active users in India can reach 370 million and in Bangladesh more than 20 million.
Player behavior
An analysis of player behavior in India and Bangladesh reveals similar trends. There is a high demand for both standard sportsbooks and exchange sportsbooks, with the latter often generating a higher GGR (gross gaming revenue).
In the casino games segment, live games and crash games are the clear leaders. The popularity of these formats stems from their simplicity, ease of use, and the ability to achieve quick results. These qualities are highly valued by players in these markets.
“Complex games with confusing rules and multiple paylines tend not to generate interest.”
Games with quick results are particularly popular in Bangladesh, while fantasy sports are rapidly gaining popularity in India.
Ataur Rosul Abeer’s presentation highlighted the importance of a comprehensive understanding of the audience when navigating Asian markets to ensure success.
A last observation for operators and content providers is that they should prioritize offering simple, intuitive games with quick results that deliver a quality user experience. Additionally, the potential for fantasy sports is substantial, both in Asia and on a global scale.
