UFC lightweight champion Charles Oliveira, holder of the organization’s all-time records for most finishes, submission victories and post-fight bonuses, will appear at SBC Summit 2026 as an Aviator brand ambassador, courtesy of award-winning game developer SPRIBE.
The Brazilian MMA superstar will be involved in a series of high-profile activities across two days during the event. Oliveira will meet attendees at the SPRIBE booth (A416) on 29 September, before taking to the Super Stage at Lisbon’s MEO Arena at 11:30 on 30 September. He will also attend an exclusive SPRIBE networking event on the evening of 29 September.
Known around the world as “Do Bronx”, Oliveira joined the Aviator ambassador roster in 2026 as part of a broader partnership between SPRIBE and UFC. Through the collaboration, he will feature in campaigns and fan-focused activations aimed at expanding the game’s reach in Brazil and other strategic international markets.
Bringing championship experience to SBC Summit
Rasmus Sojmark, CEO and Founder of SBC, welcomed Oliveira’s participation, stating: “Charles Oliveira is one of the most exciting fighters in UFC history, and having him at SBC Summit, on the show floor, at the Super Stage, and in the room with delegates, is exactly the kind of experience that makes this event different. Our thanks to SPRIBE for making it happen.”
Oliveira’s SBC Summit journey will begin on Tuesday, 29 September, with an exclusive meet-and-greet at the SPRIBE booth (A416).
Running from 14:00 to 16:00, the session will give attendees the opportunity to meet the UFC champion, take photographs, and interact with one of the most decorated athletes in mixed martial arts.
Oliveira takes the Super Stage
On Wednesday, 30 September, Oliveira will appear on the Super Stage at MEO Arena for a keynote session exploring the mindset, discipline and resilience required to compete at the highest level of professional sport.
The conversation will draw on his remarkable career journey and examine how athlete-brand partnerships can help companies connect with new audiences around the world. Topics will include sporting excellence, performing under pressure, resilience, and the power of authentic partnerships in expanding brand reach across international markets.
SPRIBE highlights strategic partnership
Commenting on Oliveira’s appearance, David Natroshvili, Co-Founder and CEO of SPRIBE, added: “Charles represents the ambition, resilience and connection with fans that we want Aviator to stand for. His journey from São Paulo to becoming one of the most successful fighters in UFC history is remarkable, and we are excited to bring him to SBC Summit. The booth activation, networking event and Super Stage conversation will allow attendees to experience different sides of Charles and understand why he is such a natural partner for the brand.”
Joining a world-class speaker line-up
Oliveira joins an impressive roster of global sporting and business leaders appearing at SBC Summit 2026. The Super Stage programme will also feature basketball icon, investor and philanthropist Michael Jordan, Sportradar Founder and CEO Carsten Koerl, and DraftKings Co-Founder, CEO and Chairman Jason Robins as part of the event’s Leadership in Sports Business programme.
Taking place from 29 September to 1 October at the Feira Internacional de Lisboa and MEO Arena, SBC Summit 2026 is expected to welcome 40,000 professionals from across the betting, gaming, payments, affiliation, marketing, technology and media sectors.
Further details regarding Oliveira’s booth appearance, SPRIBE networking event and Super Stage session will be announced through the official SBC Summit schedule in the lead-up to the event.
