ESL FACEIT Group (EFG), a leading esports and video game entertainment company, and Shikenso Analytics have announced their collaboration to evaluate brand partnership performances across the largest esports events worldwide.
With this agreement, Shikenso will provide EFG with advanced media valuation services on a holistic level.
As part of the multi-year agreement, Shikenso Analytics will deploy its brand partnership tracking solution at all major esports events organised and hosted by EFG, including Intel® Extreme Masters, ESL Pro League, ESL One, DreamLeague, Overwatch Champions Series, Call of Duty® League, and the Snapdragon Pro Series. By using a wide selection of tools as well as AI technology, Shikenso Analytics will provide detailed data insights and tracking viewership trends over time, accompanied with relevant metrics and reports.
By integrating advanced technologies, EFG can set new benchmarks in brand partnership management and commercial operations, further elevating its role as a leader in the esports and video games industry.
“Partnering with Shikenso Analytics marks an important step in optimizing the impact of our Brand Partnerships,” said Tobias Vogt, VP Commercial Planning & Operations, EFG. “Their cutting-edge technology and data-driven insights will help us better understand the value we create for our partners across our events, ensuring we continue to drive meaningful engagement and maximize media performance across the most-watched and most-celebrated esports events worldwide.”
Arwin Fallah Shiraz, Co-CEO & Co-Founder at Shikenso Analytics: “The partnership with ESL FACEIT Group marks a new chapter for us at Shikenso. Providing our AI-technology to one of the leading forces in the esports entertainment industry solidifies our vision of establishing an industry-wide sponsorship analytics standard. We are excited to empower EFG with our data and support them for the years to come.”
