Brightstar Lottery, formerly IGT’s lottery division, has announced that it will present its impressive portfolio of world-class lottery solutions at the 12th EL Congress, presented by European Lotteries, from Sept. 14-17 in Bern, Switzerland.
“The EL Congress provides a compelling opportunity for Brightstar to introduce our new brand to our partners in Europe and reinforce our commitment to being a pure-play lottery business, focused on propelling the industry forward,” said Renato Ascoli, Brightstar CEO Global Lottery. “Brightstar’s talented team of experts will spotlight growth-driving solutions designed to engage players at retail, instantly and digitally. We’ve made significant investments in key areas of our product portfolio and are looking forward to demonstrating these innovations to customers at EL next week.”
As part of the EL speaking program, Renato Ascoli, Brightstar CEO Global Lottery, will moderate the panel discussion, “Elevating Lotteries and Inspiring Players“, on Sept. 15.
The 12th EL Congress attendees can experience a variety of Brightstar’s engaging retail, instant, and iLottery products. Among many highlights will be LotteryLink™, the first-ever small-format solution to enable in-lane instant and draw-game sales without a dedicated lottery terminal at the checkout lane or software changes on the retailer point-of-sale system. Also featured will be two versions of Brightstar’s Digital Menu Board, a modern, sleek way for retailers to showcase in-stock instant tickets at the point of sale.
Taking center stage in Brightstar’s booth will be exciting instants innovations including high-resolution imaging to elevate the play experience, proprietary registered holographic features that create added motion and visual impact, Infinity Instants™ scenes for engaging gameplay, and a handful of new playstyles. Customers can learn more about Brightstar’s portfolio of licensed brands, second chance promotions and how they can enhance their game portfolios with the latest omnichannel content across both retail and digital environments.
Additionally, Brightstar will be showcasing advancements in the fast-growing iLottery segment with its full suite of applications, marketing services and vast library of 250 captivating iLottery games, including a new eInstant category called Prize Tap.
