Play’n GO has launched its market-leading portfolio in land-based casinos for the first time in its 20-year history, thanks to a landmark partnership with global gaming giant Genting Group.
BOOM Slots, a new cabinet developed exclusively for Genting properties sees an initial batch of 13 Play’n GO titles making their land-based debuts, including the world’s most played online slot games Rich Wilde and the Book of Dead, Reactoonz, Honey Rush 100 and Buildin’ Bucks.
Play’n GO’s games have been live in the land-based sector in the United Kingdom at Genting’s iconic Resorts World Casino in Birmingham for more than six months during trials.
Rollout now accelerates to Genting’s more than 30 casino properties across the UK, including London’s largest casino, Genting Stratford, with the full rollout, featuring an initial batch of 13 Play’n GO games, scheduled for completion in December.
From its origins in building casino games for mobile phones prior to the invention of the smartphone, today Play’n GO is one of the leading providers of entertainment to the casino industry, with more than 400 premium game titles available with operators in more than 35 regulated jurisdictions.
Johan Törnqvist, CEO & Co-Founder of Play’n GO, commented: “This is a historic day for Play’n GO and the culmination of a vision that both Genting and Play’n GO share – to bring the best of online casino content and features to casino floors worldwide. Play’n GO’s mission is to ‘create innovative and entertaining gaming experiences everywhere’. We are excited to expand the definition of ‘everywhere’ to include land-based casinos for the first time.”
“Genting have been a brilliant partner throughout this project and we’re looking forward to working closely with their fantastic teams to build on this initial UK-facing rollout to ensure it’s a success.”
“The vision for our new land-based business is distinctly Play’n GO flavoured – ambitious, innovative, and meticulously planned to meet the business challenges and opportunities of the future. We think there is an opportunity for 10s of thousands of cabinets featuring Play’n GO content globally.”
Stuart Armstrong, Product Director at Genting added: “Differentiation in a crowded land-based casino sector is vital. The launch of our new and exclusive BOOM slots product gives Genting a compelling gaming experience that no other casino can offer. Play’n GO’s reputation in the industry is second to none, and through this partnership we’ve been able to witness firsthand their agility and innovation to help bring this product to life.”
“We know from our trial period that Play’n GO’s well known online casino content is attractive to players in land-based spaces too and we can’t wait to roll this out to all of our UK properties soon.”
