Highlighting the ongoing expansion of the Swedish gaming powerhouse in the UK market, this latest collaboration brings popular Play’n GO classics, including Fire Joker, Rise of Olympus 100, and Boat Bonanza, to Betfred players across the country.
Play’n GO has enjoyed a landmark year, expanding its reach globally, and recently announced the launch of two brand new slots mechanics, Blitzways™ and Cashback™.
Play’n GO recently launched smash hit sequels to both the Moon Princess and Rich Wilde series of titles that have captured the attention of players in regulated markets all around the world, but especially in the UK.
Anna Mackney, Head of Regional Sales UK at Play’n GO, commented “Betfred has an unmatched pedigree in the UK, and I’m delighted to be launching our games with them today. As one of the premier regulated markets in the world Play’n GO focuses hugely on the UK, and I’m confident that Betfred’s players will love our portfolio of games. I look forward to many years of working alongside the standout Betfred team.”
Andy Horne, Head of eGaming at Betfred, added: “Play’n GO has long been in our sights and we are delighted to now be able to include their games within our portfolio. We have no doubt that the addition of Play’n GO slots to Betfred Games will go down well with our existing customers, as well as other players out there looking for that best RTP experience.”
