International Game Technology PLC (IGT) announced that it will be sharing its global sustainability initiatives with key customers, partners and gaming industry stakeholders at the ICE Consumer Protection Zone, the dedicated area for industry-wide promotion of responsible gaming and safer gambling at the ICE London show, February 7-9 at ExCel London.
IGT’s global sustainability initiatives are encompassed within its new Sustainable Play™ campaign, which will be unveiled at ICE London and included thereafter in IGT’s marketing and communications of its continued commitments to 9 of the 17 UN Sustainable Development Goals (SDGs). Sustainable Play celebrates IGT’s efforts to implement greater sustainability measures through practices that benefit the Company, its key stakeholders and the gaming industry.
“Sustainable Play represents IGT’s commitment to leading the gaming industry in global sustainability. It celebrates our dedication to our people and planet as we deliver innovation and excellence that is ‘Ahead of the Game,’” said Wendy Montgomery, IGT SVP Marketing, Communications and Sustainability. “Valuing and protecting our people, advancing responsibility, supporting our communities and fostering sustainable operations are the key priorities driving Sustainable Play.”
IGT representatives will be present at the ICE Consumer Protection Zone for discussions and to interface with sustainability leaders from across the gaming industry. The Company will reveal its latest products and solutions in stand N3-150 at ExCel London during the ICE London show, February 7-9.