In 2025, tourists from the Chinese mainland comprised the largest segment of international visitors to Vietnam, making up 25 percent of total foreign arrivals, which amounts to over 5.28 million travelers, according to local media outlet VnExpress.
This figure represents a significant 41 percent increase from the previous year, highlighting a strong recovery in the tourism sector. The National Statistics Office of Vietnam reported that South Korea ranked second in visitor numbers, contributing approximately 4.33 million tourists to the country during the same period.
Chinese tourists are particularly drawn to Vietnam due to its geographical proximity, favorable travel times, and a range of appealing attractions. From stunning landscapes to rich cultural experiences and culinary delights, Vietnam has positioned itself as a top destination for travelers from China.
Overall, Vietnam experienced a 20 percent year-on-year rise in international arrivals, reaching a total of 21.2 million visitors. The country’s tourism revenue was estimated at an impressive 1 quadrillion Vietnamese dong, approximately $39.8 billion.
This robust growth reflects Vietnam’s efforts to enhance its tourism infrastructure and marketing strategies, making it an increasingly popular choice for global travelers.
In 2025, the number of international visitors to Vietnam surged, driven by increased flights from key markets such as China, South Korea, Japan, and Europe.
For 2026, the industry is targeting even higher figures, with an expanded focus on long-haul markets and increasing domestic tourism.
Vietnam’s most popular tourism destinations, including Phu Quoc, Da Lat, Da Nang, Ho Chi Minh City, Hanoi, and Nha Trang, with the new year holiday period having already seen 3.5 million visitors arriving across key cities and resorts from January 1–4.
