Victoria’s gambling regulator plans to expand its use of artificial intelligence, data and predictive analysis to identify gambling-related risks earlier under a new three-year strategy.
The Victorian Gambling and Casino Control Commission (VGCCC) said its Strategy 2029 sets out plans to increase the use of technology, data, research and intelligence as new technology and products reshape the gambling sector.
The regulator said new online products, promotions and payment options are making gambling easier to access while increasing the difficulty of regulating activity across multiple channels. It also identified advances in data, analytics and identity technology as both an opportunity to improve oversight and a source of additional cyber, privacy and data risks.
VGCCC CEO Suzy Neilan said gambling companies were increasingly using sophisticated technology to attract and retain customers.
“In response we will leverage technology, data, research and intelligence to allow us to identify risks earlier and act sooner,” she said.
“Combining intelligence, research and partnerships allows the VGCCC to identify the issue early, understand its potential impacts and take proportionate action.”
Under the strategy, the regulator plans to use technology and intelligence to stay ahead of emerging risks, trends and innovations, while strengthening cooperation with other regulators and industry stakeholders.
In fiscal 2027–28, the VGCCC expects to begin seeing benefits from earlier investment in technology, AI, systems and data. These are expected to support gambling harm minimization, efforts to prevent criminal influence and reductions in regulatory red tape.
By fiscal 2028–29, improved data collection and predictive analysis are expected to allow the regulator to identify risks earlier and better target harm minimization measures.
The strategy also places greater emphasis on targeting regulatory resources toward communities and demographic groups experiencing higher levels of gambling harm, rather than applying the same approach across the market.
Neilan said the VGCCC would continue adapting its regulatory approach as technology and gambling products evolve.
“Gambling is an inherently risky activity. Minimising the risk of harm to the community underpins everything we do,” she said.
