Aristocrat Leisure has announced the acquisition of Gaming Analytics ‘for an undisclosed sum’.
Gaming Analytics is a US-based AI-powered tools provider with products for real-time player analytics, slot optimization and marketing automation. The group describes its product as ‘the industry’s first self-learning, artificial intelligence platform’.
In a Tuesday release, Aristocrat indicated that the acquisition ‘will help enhance Aristocrat’s capabilities for platform operations, particularly by providing operators with real-time data collection, analytics, and personalized player engagement across land-based operations’.
The group currently has over 30 employees across the US, Spain, India and Canada; these have transitioned to Aristocrat as part of the acquisition.
Gaming Analytics founder and CEO Kiran Brahmandam has assumed the new role of Managing Director, Gaming Analytics within Aristocrat.
