Australian wagering market technology supplier BetMakers Technology has announced that it has entered into an exclusive five-year agreement with Betfair Australia to act as the sole technology provider for the launch of CrownBet.
According to a company release on Thursday, Betmakers will ‘deliver a full wagering stack for the development of CrownBet’. This is to include ‘a fully customized deployment of the Apollo wagering platform, trading and risk services, a content engine and the core Apollo technology’.
Apollo combines fixed odds and tote betting with customer account tools, compliance controls and a customizable frontend aimed at racing sportsbooks. Betfair, the ‘world’s largest peer-to-peer wagering platform’ is 100 percent owned by Crown Resorts.
The group indicates that it is targeting the CrownBet launch for 1Q26, ‘with platform activation and compliance workstreams already underway’.
It furthers that its technology and solutions will act as the ‘operational backbone of the CrownBet offering from launch’.
Speaking of the deal, Betfair CEO Amy Zavros noted that “Betfair is evolving to meet the changing needs of Australian customers by introducing a new fixed odds product under the CrownBet brand and required technology partner capable of delivering a top tier product from day one”.
