Good Morning. The hunt is on. Several satellite casinos in Macau are closing before the December 31st deadline, primarily due to the poaching of key marketing staff by larger competitors, Billy Song, President of the Macau Responsible Gaming Association, tells AGB, leading to operational struggles and prompting a shift of resources towards budget hotel conversions and expansions of main gaming areas. Meanwhile, Macau is preparing to receive around 1.2 million visitors during the upcoming National Day Golden Week, with daily arrivals projected to average 150,000.
What you need to know
- Satellite casinos in Macau close early as major operators lure away marketing teams, leaving satellites unable to retain customers.
- The extended Golden Week holiday is expected to bring 1.2M visitors to Macau, with arrivals averaging 150k daily and hotel rates staying stable.
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AGB Intelligence
MACAU
Major gaming operators target satellite casino staff, leading to earlier closures
Several satellite casinos in Macau have begun shutting down operations ahead of a December 31st deadline, primarily due to the loss of key marketing personnel to larger competitors offering better salaries, according to Billy Song, President of the Macau Responsible Gaming Association. Major gaming operators have aggressively recruited entire marketing teams, leading to a significant staff exodus and making it difficult for satellite casinos to attract customers. Some casinos, like Landmark, are attempting to retain staff by enhancing commission schemes, but many—including Grand Dragon and Grandview—have already ceased operations.
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