Good morning. In the Philippines, gambling advertising may be heading from tighter guardrails to a near blackout. A Senate bill would bar promotion and sponsorship across television, print, outdoor media, websites, apps and social platforms, potentially forcing licensed operators to rethink how they acquire players. In South Korea, a state developer is discussing a 3,600-room Saemangeum resort with a domestic conglomerate while separately courting foreign interest in a foreigners-only casino resort. And in Macau, Galaxy says event weekends lift Galaxy Macau footfall by as much as 40 percent.
What you need to know
- Philippine licensed operators could lose most public-facing marketing under a bill imposing fines, jail terms and license revocation for breaches.
- South Korea’s Saemangeum developer confirms talks over a 3,600-room resort, with foreign firms eyeing a foreigners-only casino investment.
- Galaxy Macau says live events lift weekend footfall by 30–40%, after 74 events drew more than 560,000 attendees through July.
On the radar
- SkyCity FY26 EBITDA falls 22% as gaming revenue weakens.
- Malaysian gaming supplier RGB adds veteran Kelvin Tan as director.
- Macau police arrest man over livestreamed slot proxy betting.
AGB Intelligence
PHILIPPINES
Gambling ad ban bill threatens Philippine online player acquisition
The Philippine gambling industry faces the loss of most public-facing marketing under Senate Bill No. 2347, filed by Senator Francis Escudero in late July. The inclusion of websites, apps, affiliates and social media carries particular weight for online operators, for whom digital marketing drives player acquisition and retention. The bill would leave licensed brands reliant on owned channels to distinguish themselves from illegal platforms, raising questions about enforcement against offshore operators outside Philippine jurisdiction.
Industry Updates
- Melco Resorts triumphs at 2026 PATA Gold Awards with dual honors.
- GEG brings families closer with the Galaxy Macau summer program.
- SBC Summit announces Marketing & CX agenda for 2026 Lisbon event.
Written by
AGBrief Editorial
The AGBrief Editorial Team is a group of contributors living around the world that are connected to Asia Gaming Brief. They are active members in pursuing the sources of our news, making them reliable and accurate for our readers.
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