Good Morning. You may build it, but they don’t always come. Macau’s focus on non-gaming entertainment has been a boon for its international appeal, and has appeased the licensors. But it remains to be seen exactly which type of show can really bring the noise. Speaking of concert-hosters, Galaxy saw a 6 percent revenue increase, progressively above its rivals, as 2025 starts well for the giant. Looking to the casino floor, smart tables are working both for the player and operator, as they shift the game to something more quantifiable.
What you need to know
- Macau taps concerts to boost tourism under new gaming concessions, but venue size and artist demand pose ongoing challenges.
- Galaxy Entertainment reports 6% revenue growth and 16% EBITDA gain in 1Q25, while unveiling its 10th hotel brand, Capella.
- Casinos are betting on smart tables for increased efficiency and better ROI, with strong advantages both for players and operators.
On the radar
- Land-based seeking a LAN-line, operators looking for continued growth.
- Melco continues recovery as net income rises to $32.5M in 1q25.
- AGEM Index rose by 7.8% m-o-m in March, up 57.1% yearly.
AGB Intelligence
NON-GAMING

Macau still facing challenges despite concert focus
Macau’s gaming market will always be its lifeblood, but the push to diversify to non-gaming has also added a significant push to the city’s offerings, with new concerts driving in visitors that may not previously have focused on the gaming mecca. But challenges still remain, as artist selection and venue choice have a strong role to play, in particular given regional competition.
Industry Updates
- The new ‘House of Dancing Water’ show debuts at the City of Dreams Macau.
- FBM enhances Solaire Casino Resort gaming experience with Jin Qián Link.
- Continent 8 & Sportingtech partner for seamless Nutanix cloud migration.
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