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Tuesday, November 10, 2026

Daily Asia Gaming eBrief: Macau’s concert focus is a win/win-ish

You may build it, but they don’t always come. Macau’s focus on non-gaming entertainment has been a boon for its international appeal, and has appeased the licensors.

AGBrief Editorial AGBrief EditorialMay 9, 2025 · 2 min read
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Good Morning. You may build it, but they don’t always come. Macau’s focus on non-gaming entertainment has been a boon for its international appeal, and has appeased the licensors. But it remains to be seen exactly which type of show can really bring the noise. Speaking of concert-hosters, Galaxy saw a 6 percent revenue increase, progressively above its rivals, as 2025 starts well for the giant. Looking to the casino floor, smart tables are working both for the player and operator, as they shift the game to something more quantifiable.

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NON-GAMING

Macau still facing challenges despite concert focus

Macau’s gaming market will always be its lifeblood, but the push to diversify to non-gaming has also added a significant push to the city’s offerings, with new concerts driving in visitors that may not previously have focused on the gaming mecca. But challenges still remain, as artist selection and venue choice have a strong role to play, in particular given regional competition.


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AGBrief Editorial
Written by AGBrief Editorial The AGBrief Editorial Team is a group of contributors living around the world that are connected to Asia Gaming Brief. They are active members in pursuing the sources of our news, making them reliable and accurate for our readers. More from AGBrief Editorial →