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Sportradar enhances NBA partnership with new fan engagement tools

AGBrief Editorial
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Sportradar enhances NBA partnership with new fan engagement tools

Sportradar is enhancing its partnership with the NBA this season through the introduction of a suite of innovative fan engagement solutions fuelling the passion of the league’s two billion global fans.

These products represent the next phase in the evolution of basketball consumption benefitting not only the NBA but also operators and media partners looking to capitalize on the excitement surrounding one of the world’s most-watched and bet-on sports.

Sportradar, leveraging AI and its advanced, proprietary technology, has launched a suite of next-generation products for the NBA by accessing the full range of official NBA content, including skeletal tracking data. Sportradar is able to harness hundreds of thousands of data points from each game, enabling the rapid development of products that redefine the standards of fan engagement and open up new revenue streams for the NBA and its partners and Sportradar clients.

Innovative fan engagement solutions

  • Virtualized Live Match Tracker: This innovative tool uses computer vision to transform real-time official NBA data into 3D visualizations that are delivered in a hyper-personalized stream, featuring customizable viewing angles and resulting in an immersive experience that keeps fans engaged in a betting operator’s app as they are served in-play betting opportunities.
Virtualized Live Match Tracker
Transforming NBA data into 3D visualizations, providing an immersive, personalized betting experience.
  • 4Sight Streaming: Launched earlier this year for tennis, and now available for basketball, 4Sight Streaming generates animated overlays and actionable insights by processing an unparalleled volume of deep data. This creates an enriched viewing experience that can predict the likely outcomes in a game so that fans can make informed real time betting decisions.
Sportradar 4Sight
Enhancing basketball with real-time insights and predictive overlays, offering an enriched viewing and betting experience.
  • NBA Advanced Visualizations: Through rich, interactive graphics and animations, these visualizations leverage real-time skeletal tracking data to create engaging content, such as 3D animations, heat maps, and player performance metrics, that enhance game analysis and add a dynamic element to support media companies’ storytelling about action on the court.
Sportradar, NBA Advanced Visualizations
Leveraging real-time skeletal tracking data, these visualizations feature 3D animations, heat maps, and player performance metrics to enhance game analysis and media storytelling.
  • emBET: Following its successful launch on NBA League Pass earlier this year, emBET now allows bettors to actively monitor their wagers and is also now available on a wider range of devices, including internet-connected televisions and Android devices, increasing opportunities for fans to enjoy an interactive viewing and betting experience.

Eric Conrad, EVP, Rights & Strategic Partnerships – USA & Latam, Sportradar said: “Sportradar is committed to deepening our longstanding partnership with the NBA, while also supporting betting operators and media companies in capitalizing on the immense global popularity of the league. Sportradar’s proprietary technology, underpinned by the application of powerful AI to deep data, continues to reimagine how fans interact with the NBA. We are excited by what the future holds, driven by our constant innovation.”

PopOK Gaming releases Fortune Panda, a new Asian-themed slot game

AGBrief Editorial
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PopOK Gaming releases Fortune Panda, a new Asian-themed slot game

PopOK Gaming, a leading company in the iGaming industry, unveiled its latest release—Fortune Panda, a captivating Asian-themed slot that invites players to explore the treasures of the East.

This thrilling new game offers an exciting blend of immersive gameplay, stunning visuals, and the chance to unlock extraordinary rewards.

Fortune Panda is a medium-volatility slot, designed on a mobile-optimized 3×3 grid with 5 paylines, ensuring an engaging experience across all platforms. With its Fortune Panda Respins feature, players can enjoy the thrill of multiple opportunities to fill the grid and secure incredible wins.

This highly anticipated release is a testament to PopOK Gaming’s commitment to delivering innovative, high-quality content that both engages and excites. As the company continues to expand its diverse portfolio, Fortune Panda sets a new standard in slot gaming with its vibrant Asian theme and exciting features.

Statement from PopOK Gaming: “We are excited to bring the magic of the East to our players with Fortune Panda, a game that perfectly blends beautiful design, exciting mechanics, and massive winning potential. Fortune Panda represents another step forward in our commitment to delivering top-tier entertainment and pushing the boundaries of what slot games can offer.”

With Fortune Panda, players are invited to step into the panda’s realm and enjoy its bountiful fortunes. This release further strengthens PopOK Gaming’s reputation for developing captivating games that resonate with players worldwide.

Digitain extends partnership with LeBull.pl to boost presence in European market

AGBrief Editorial
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Digitain extends partnership with LeBull.pl to boost presence in European market

Digitain, a leading sportsbook and casino platform provider offering best-of-breed turnkey and API solutions to over 180 partners, keeps expanding its presence on the European market with a new partnership with LeBull.pl, a major Polish sports betting and casino operator.

Building on a successful partnership, LeBull.pl is taking its Polish market presence to the next level with Digitain’s award-winning sportsbook solution, which will empower LeBull.pl to engage players more effectively through a range of innovative features. 

Following the announcement, Ani Mkrtchyan, Chief Sales Officer of Digitain, said: “This new partnership is a significant milestone in Digitain’s strategy to expand in Poland. We’re happy to be able to work with such a brand as Lebull.pl and their management team to bring our common vision to life. LeBull.pl commitments and objectives perfectly align with ours, so we’re looking forward to reaching new heights together.”

Konrad Łabudek, Head of LeBull Poland, also commented on this agreement: “Poland is an exciting market for us, as we are eager to further develop in the region and our implementation there has to do with our collaboration with Digitain. Together we managed to develop a product that complies with the specific and complicated regulations in force in Poland. Digitain’s incredible service and quality support were very helpful in this regard.

Poland is a significant market with opportunities for growth, and one we’re delighted to be a part of. We look forward to cooperating with Digitain’s team to reach new heights and increase our brand’s presence in this promising market for months and years to come.”

The integration with LeBull.pl, which is powered by Gamingtec platform, will further expand the existing partnership with LeBull. Building on a successful partnership, LeBull.pl is taking its Polish market presence to the next level with Digitain’s award-winning sportsbook solution, which will empower LeBull.pl to engage players more effectively through a range of innovative features.

IGT and La Française des Jeux extend partnership with new 3-year deal

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IGT and La Française des Jeux extend partnership with new 3-year deal

International Game Technology (IGT) has announced that its subsidiary, IGT Global Solutions Corporation, has secured a three-year contract with La Française des Jeux (FDJ), the operator of the French National Lottery, to deliver innovative instant ticket games.

This contract was awarded following a competitive procurement process and reflects a longstanding partnership between IGT and FDJ, built on mutual trust and a shared commitment to global sustainability.

An important element in IGT securing the FDJ contract was IGT’s dedication to responsible business practices across its global operations which are in alignment with FDJ’s business goals and sustainability priorities. These practices include sourcing paper from FSC-certified suppliers, using non-toxic inks and coatings and implementing processes designed to reduce emissions, ensuring environmentally conscious production without compromising innovation or quality of the tickets.

IGT
La Française des Jeux (FDJ) headquarters in France

“In renewing our instant ticket contract for the coming three years, we were extremely interested in securing a partner who understands our business ambitions and shares our commitment to social and environmental responsibility,” said Patrick Buffard, Chief French Lottery and Retail Sports Betting Business Unit Officer.

“IGT has established a strong understanding of FDJ’s goals, and a keen awareness of its growth opportunities and sustainability commitments throughout our decades-long partnership,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery. “IGT’s new three-year instant ticket printing contract with FDJ enables us to continue our collaboration, by leveraging our state-of-the-art printing facility and diverse game portfolio to meet FDJ’s needs. We are committed to extending FDJ’s business success with our compelling instant ticket games and a strong focus on Sustainable Play™.”

Under the terms of the agreement, FDJ will have access to IGT’s full suite of engaging instant ticket games, including its revolutionary Infinity Instants™ games, and IGT’s digital instant ticket printing platform that provides unprecedented flexibility in the design, production, and marketing of instant games. IGT and FDJ will continue providing innovative player experiences, supported by responsible and sustainable business practices.

In addition to supplying instant tickets, IGT has served as the primary lottery central system supplier to FDJ since 2000 and provides FDJ with its central system hardware, instant ticket vending machines, and ongoing technology support and maintenance.

As the global lottery market leader, IGT is the primary technology provider to 26 of the 46 lotteries in the U.S., eight of the world’s 10 largest lotteries and 16 of the world’s top 25 lotteries.

Greentube partners with Casino UA in Ukraine, boosting its presence in Europe

AGBrief Editorial
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Greentube partners with Casino UA in Ukraine, boosting its presence in Europe

Greentube, the digital gaming and entertainment division of NOVOMATIC, has rolled out its content portfolio with Casino UA, enhancing its footprint in the European market.

A mix of over 100 popular land-based games and the latest online hits from the supplier has been rolled out with the local operator, including Book of Ra™, Sizzling Hot™, and Piggy Prizes™ series.

The latest partnership cements Greentube’s European foothold and sees it reach a new audience in Ukraine, a market it entered in 2021.

Casino UA is a regulated operator in Ukraine, offering a premium gaming experience to its growing customer base through content from the industry’s leading suppliers.

Opher Ben Zvi, Team Leader Sales Operations at Greentube
Opher Ben Zvi, Team Leader Sales Operations at Greentube

Opher Ben Zvi, Team Leader Sales Operations at Greentube, said: “We’re thrilled to expand our reach in Ukraine through this partnership with Casino UA. This collaboration allows us to bring our popular land-based titles alongside our latest online hits to a whole new audience. Since entering the Ukrainian market in 2021, it’s been a priority to grow our presence, and this partnership with a leading operator like Casino UA is a significant step forward.”

Olexandr Babenko, Director at Casino UA, added: “Greentube’s diverse selection of games is truly impressive, as the provider aims to deliver the exact gaming experience players desire, catering to a wide range of preferences. We welcome Greentube to the Casino UA club. Together with top developers, we’re bringing the best gaming experience to Ukrainian players.”

Bookmaker 1xBet allegedly involved in fake matches

AGBrief Editorial
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Bookmaker 1xBet allegedly involved in fake matches

A joint investigation by football magazine Josimar and Netherlands-based investigative journalism group Bellingcat has uncovered troubling practices at 1xBet. 

The findings reveal that 1xBet organizes and offers odds on hundreds of thousands of matches each year, involving fictitious teams and children as young as 14.

Bookmaker 1xBet is the official betting sponsor for FC Barcelona, PSG, Serie A, and CAF.

The report, dated October 21st, highlights a history of controversy surrounding 1xBet. Its founders—Roman Semiokhin, Dimitri Kazorin, and former cyber intelligence officer Sergey Karshkov—initially fled Russia to escape prosecution for operating an illegal sports betting operation in Bryansk. They subsequently relaunched the brand in Cyprus, transforming it into one of the world’s most recognizable and profitable online gaming platforms.

IGT

According to Josimar, 1xBet has been providing in-play odds and live-streamed footage of fake sporting events. These so-called tournaments feature teams with names resembling well-known clubs like “Dortmund,” “Liverpool,” “Madrid,” and “Barcelona.” This is particularly striking given 1xBet’s global partnerships with actual clubs, including FC Barcelona and PSG.

In June 2022, 1XCorp, 1xBet’s holding company, went bankrupt in Curacao following a class action lawsuit from customers seeking unpaid winnings—a ruling upheld by the Supreme Court in The Hague in January 2023.

1xBet is alleged to organize, live stream, and accept bets on these dubious “games” around the clock, 365 days a year. Participants, often rank amateurs, are compensated for appearing in these staged competitions, much like extras on a film set. Among the sports featured, “short football,” a variant of futsal, is the most popular, while others, such as “subsoccer” (or “bench soccer”), involve two players kicking a ball within a small enclosure, often drawing skepticism for their absurdity.

The report claims that 1xBet did not respond to media inquiries. FC Barcelona declined to comment, and PSG did not provide a response.

1xBet has recently extended its partnership with FC Barcelona, now set to last until June 2029. The bookmaker has also signed model and influencer Urvashi Rautela, who boasts 72 million Instagram followers, as a brand ambassador in India—a key market despite the company’s inability to operate legally there. 

Additionally, 1xBet was the main sponsor of last month’s SBC Summit in Lisbon.

Macau gaming operators scale back sponsorship value for 2024 Grand Prix

Viviana Chan
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Macau gaming operators scale back sponsorship value for 2024 Grand Prix

Macau’s casino operators are set to contribute MOP100 million ($12.5 million) in sponsorship for the upcoming Macau Grand Prix, indicating a decrease in financial support from some major players. 

Last year, during the 70th edition of this iconic motor racing event, the total sponsorship reached MOP120 million ($15 million), exceeding this year’s commitments.

While last year’s event spanned two weekends and garnered significant attention, this edition will take place over four days.

Luís Gomes, president of the Sports Bureau
Luís Gomes, president of the Macau Sports Bureau

According to local media, the Macau Sports Bureau has confirmed that both Melco Resorts & Entertainment and Wynn Macau will each contribute MOP10 million ($1.3 million), with other sponsors providing MOP20 million ($2.5 million) each.

Scheduled for November 14th to 17th, the 71st Macau Grand Prix will feature seven races on a 6.2-kilometre circuit. This year’s event is expected to attract over 180 racers from 35 countries, surpassing the participation figures of 2019.

During a press conference held on Tuesday, Luís Gomes, president of the Sports Bureau, announced that the overall budget for the 2024 Grand Prix is projected at MOP240 million ($30 million), excluding sponsorship from gaming companies. The previous year’s event saw ticket sales generate MOP17 million ($2.1 million) in revenue.

The Fédération Internationale de l’Automobile (FIA) revealed that the formula regional category will replace the longstanding Formula 3 category, a change that has drawn attention. Traditionally, Macau’s Formula 3 race has served as a vital platform for emerging racers from various national series.

Francois Sicard, FIA’s director for single-seater strategy and operations, noted that this adjustment reflects the evolving landscape of junior single-seater racing. 

The newly certified Formula Regional Championships are designed to prepare young drivers for international competition, while FIA Formula Three has transitioned into an internationally recognized series that supports Formula One events with a standardized grid of cars.

MetaBet expands sports widgets with Latin American Spanish and Brazilian Portuguese

AGBrief Editorial
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MetaBet expands sports widgets with Latin American Spanish and Brazilian Portuguese

MetaBet, a pioneering provider of sports betting engagement tools, is proud to announce the launch of its new Sports and Wager-Inclusive Widgets in both Latin American Spanish and Brazilian Portuguese.

These smart widgets are designed to engage users and keep them on-site by offering a seamless blend of sports data – including scores, schedules, and standings – alongside the odds. This new class of widgets provides a more holistic experience for users, driving quick conversions and enhancing overall engagement.

With close to 60m fluent Spanish speakers in the U.S. and Liga MX consistently outperforming MLS in TV ratings, the appetite for tailored sports content is increasing. Latin America, with its vast economic size and evolving regulatory environment, represents a major opportunity for MetaBet to amplify its footprint and deliver localized solutions that cater to this burgeoning market.

MetaBet Founder, Mark Phillip, said: “We take pride in our unrivaled ability to empower partners to connect with their target audiences in key markets. Adding Latin American Spanish and Brazilian Portuguese to our widgets allows us to strengthen our partners’ localized strategies.”

Daily Asia Gaming eBrief: Trump a fan favorite in US election betting pools

AGBrief Editorial
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Daily Asia Gaming eBrief: Trump a fan favorite in US election betting pools
Good morning. Punters are playing their Trump card when placing bets on the upcoming US presidential election, swinging more in favor of the former president than polls would suggest. Significant wagers are being placed even outside the US, showing the global interest in the showdown. Meanwhile, in HK, authorities are pondering lowering the age restriction for horse racing events to boost tourism. And in Australia, The Star says disclosing a $966 million non-cash impairment wasn’t necessary in its latest financials.

What you need to know

On the radar

AGB Intelligence

US ELECTION

Donald Trump, US Election, Bookmakers

Bookmakers indicate favorable outcome for Trump

The US election is heating up, and after a recent ruling allowing for bets to be placed on the outcome, punters are weighing in. Currently, odds are stacked in favor of former President Donald Trump, with just four accounts placing over $30 million in wagers on the outcome. The weights of the bets don’t align with current polls, which still fall in favor of current Vice President Kamala Harris, however, polls have failed to predict the outcome previously and could do so again.

Corporate Spotlight

Altenar brings premium sportsbook solution to Asia

Altenar brings premium sportsbook solution to Asia

Altenar, a leading sportsbook provider is bringing its global expertise to Asia, looking to expand its operations. Since 2011, Altenar has powered hundreds of online sports betting sites worldwide and is a major B2B provider in Europe and Latin America licensed markets.

1xBet, The most popular gambling games and slots in Asia

For global betting company 1xBet, Asia is a key market for several reasons. This is why 1xBet pays special attention to the Asian market and actively promotes its sports betting platform and the most popular gambling games on the continent.

Industry Updates

MEMBERSHIP | INTELLIGENCE | ASEAN | CAREERS

Chinese national re-kidnapped has ties to POGOs: PNP

Kelsey Wilhelm
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Chinese national re-kidnapped has ties to POGOs: PNP

A Chinese national who has been kidnapped yet again is believed to have ties to Philippine Offshore Gaming Operator (POGO) hubs in the country.

According to the Philippine National Police, the 33-year-old victim’s case has been turned over to the PNP’s Anti-Kidnapping Group (AKG).

A ransom of some PHP5 million ($86,000) was paid by the victim’s family, via cryptocurrency, however the victim was not released.

This is the second time that the victim has been kidnapped, previously being abducted in 2020 in Clark, Pampanga in 2020, with a ransom of PHP1 million ($17,000) paid.

This time, the victim was kidnapped by four men in Bustos town while fishing.

Authorities say that the victim is indebted to Yuzhi Wang to the amount of PHP15 million ($260,000).

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