Slotegrator engaged in a thoughtful discussion on the future of online poker with EvenBet Gaming CEO Dmitry Starostenkov, delving into its regional nuances and integration with other gambling games.
Poker is still a popular game, particularly in Europe, the United States, Latin America, and Asia, Dmitry Starostenkov noted. However, regional preferences vary, ranging from traditional Texas Hold’em to local card games. The poker industry is expanding, integrating the game with other sectors, such as sports betting and casinos.
The poker segment is experiencing significant growth, driven by the implementation of gamification, innovative bonus mechanics, and cross-marketing tools. Operators who effectively utilize these strategies are achieving additional revenue and attracting new audiences.
Another key element of poker development is the implementation of marketing tools, such as bonuses, rakeback, referral programs, and private clubs. These tools enable operators to maintain player engagement and enhance the overall gaming experience.
“Effective marketing tools must be tailored to the specific audience. For instance, in Europe, complex bonus systems with deeply integrated gamification are highly effective, as players often respond well to engaging and strategic promotions,” shared Dmitry Starostenkov.
“In Africa, where poker audiences are still emerging, simplicity is key. Basic and easy-to-understand bonus systems resonate better with players who are new to poker.“
Dmitry Starostenkov, CEO of EvenBet Gaming
