China’s reopening to the world is lagging all other countries as Beijing sticks with its zero-Covid policies, but sooner or later the government will have to allow the people to travel again, argues Dr. Wolfgang Arlt, founder of the Chinese Outbound Tourism Research Institute (COTRI).
In this week’s Face-to-Face, Dr. Arlt tells us that Chinese tastes have shifted since the beginning of the pandemic and Asia’s IRs will need to adapt their offerings accordingly. They also need to move away from targeting China as a single market and recognize that experiences between the older and younger generations are widely different.
