Blask Index fell across four West African markets in the week AFCON PAMOJA 2027 qualifying matchday 1 was finally played, with Nigeria, Ghana, Guinea and Senegal all posting declines despite the return of competitive fixtures.
The data suggest the start of qualifying did not deliver the expected rebound in search demand, even in Nigeria, which opened its campaign with a 2–1 win over Madagascar in Uyo.
Nigeria’s daily Blask Index on matchday was 1.5M, close to the low end of the week and below its seven-day average of 1.5M, after averaging 2.1M the previous week.
Senegal also failed to generate a lift, with its index falling to 27K on the day it drew 1–1 with Mozambique in what was Patrick Vieira’s first match in charge, the lowest reading of the week and down from a seven-day average of 29,102.
Ghana and Guinea followed a similar pattern, with Ghana showing only a brief uptick around its match date before fading again, while Guinea peaked the day before it played rather than on matchday itself.
The broader trend mirrors the week before, when the same four-market region fell while waiting for qualifiers to begin, supporting the view that domestic league pauses during the FIFA international window had suppressed demand — but the resumption of qualifiers has not yet reversed that decline.
Blask says its Index is a real-time measure of market demand volume for iGaming brands in a given country, built from normalized search data.
