Sportradar Group AG, a leading global sports technology company, has appointed gaming and digital industry executive Sameer Deen as Chief Operating Officer (COO), effective May 18, 2026. He will report directly to Chief Executive Officer Carsten Koerl.
In his role as COO, Sameer Deen will oversee Commercial and Group Operations while collaborating closely with the executive leadership team to advance the organization’s strategy and growth. With a unique blend of strategic vision and proven operational expertise, Mr. Deen brings more than 25 years of experience across the sports betting, media, and digital commerce industries to his new position.
Most recently, Mr. Deen served as Chief Commercial Officer & President at Entain, an international sports betting and gaming entertainment company, where he was instrumental in scaling its commercial footprint and driving operational efficiencies.
His appointment comes as Sportradar continues to strengthen its position as the leading global provider of sports data, technology, and content solutions to the sports betting, media, and sports industries worldwide.
Commenting on the hiring, the CEO of Sportradar, Carsten Koerl, said: “We are thrilled to have Sameer join our executive team at such a transformative time for our industry. With his expertise in sports betting and digital media, combined with a proven ability to scale businesses and build top-performing teams, he is well-positioned to drive and optimize our commercial operations and partnerships forward. His leadership will be a tremendous asset as we continue to innovate and strengthen our position as a global leader in sports technology and serve the evolving needs of our clients and partners.
Previously, Mr. Deen served as Chief Digital Officer and Senior Vice President of Digital at Univision Communications, where he led a broad portfolio of brands with strong digital audience engagement. He also held senior leadership roles at Scripps Networks Interactive and founded a technology startup, guiding it from concept to successful operation.
Speaking about his new role as COO at Sportradar, Sameer Deen shared: “Sportradar sits at the dynamic intersection of sports, technology, and user experiences – areas where I’ve built my career and passion. Their relentless focus on innovation and the incredible team they’ve built have been instrumental in delivering unparalleled experiences for fans while optimizing client’s business performance. I’m looking forward to working with Carsten and the team in writing Sportradar’s next chapter, helping sportsbooks navigate and grow within the evolving sports product landscape.”
