Blask has unveiled Games, a new dashboard within its real-time iGaming analytics platform, empowering operators, providers, and affiliates to answer two previously elusive questions in one place: ‘How visible is the game in casino lobbies right now?’ and ‘How much of the market’s attention does it command?’
Games fuses three lenses into a single dashboard.
Game Visibility Rank (GVR) shows the casino’s side: the Blask AI crawl numbers every identifiable tile in every lobby, so a score of 1 means “hero position” while 80 means “buried eight screens down.”
On the demand side, Blask Index converts the raw volume of game-related search queries into a daily score that can be compared across the other games and countries, and Share of Interest (SoI) expresses that score as a percentage of the whole market’s curiosity, making it easy to see who is winning or losing attention at a glance.
Taken together, the trio turns screenshots and hunches into a live market ticker — refreshed every 24 hours — so you start each morning with the new reality, not last quarter’s guesswork.
“iGaming moves in hours, not quarters,” said Max Tesla, CEO & Co-founder of Blask. “Games translates that motion into numbers anyone can read before the first coffee — a Nasdaq-style board for content teams, a Bloomberg terminal for game providers.”
Portfolio and promotion decisions shouldn’t wait for stale click logs or revenue reports that miss real momentum from creators, sponsors, or regulatory shifts. Blask Games fills that blind spot, turning real-time placement and demand signals into concrete next steps for every player in the value chain.
- Casino operators see, in one glance, which titles players are actively searching for and whether those hits are already sitting in their first-row carousel — or hiding three scrolls down. That means faster catalogue swaps, sharper bonus spend and fewer missed trends;
- Game providers track how high their releases land in lobbies and how interest evolves country-by-country, letting them time marketing pushes, negotiate better placement and prioritise certification where demand is hottest;
- Affiliates and media buyers discover which games own the conversation before they build campaigns, boosting conversion rates and partner payouts;
- Market analysts and investors monitor share-of-interest curves as an early indicator of future GGR, weeks before revenue reports surface.
In short, Blask Games replaces hunches with a daily, data-backed read on both supply (Game Visibility Rank) and demand (Blask Index and Share of Interest), so decisions keep pace with the industry’s break-neck growth.
In the current open beta, Blask Games is available for five select countries: India, Brazil, Spain, Netherlands and South Africa.. It’s fully native to the Blask platform — no additional subscriptions or downloads required.
