Super Technologies, the global technology company behind the Superbet commercial brand, has selected Sport AitchQ’s ContentQ platform to monitor and optimise the performance of its sportsbook streaming portfolio.
The agreement will give Super’s teams a consolidated, real-time view of live sports content from the customer’s perspective. Using automation and artificial intelligence, ContentQ continuously monitors live sports content and converts the resulting data into actionable intelligence.
Tailored to Super’s operational needs, the platform will help teams identify emerging issues, assess their potential impact and respond more quickly. The insights generated by ContentQ will also support ongoing content optimisation, improve operational efficiency and inform commercial decisions related to Super’s sports content portfolio.
Freddie Longe, founder and chief executive officer of Sport AitchQ, said: “Super has built an impressive reputation as one of the world’s most ambitious and innovative entertainment companies, and this partnership reflects the kind of ambition we want to support. ContentQ gives Super’s teams a clear view of the content experience their customers are having in real time, helping them respond sooner and reduce the risk of issues escalating. That is the shift we are focused on: helping operators put the customer at the centre of every content decision.”
Luke Saunders, director of sports partnerships at Super Technologies, added: “We evaluate each partnership through a customer-centric lens, with a clear focus on delivering the most engaging entertainment offering in each of our markets. Working with Sport AitchQ strengthens our ability to respond quickly, continue optimising our offering and maintain the quality and depth of experience our customers expect.”
Founded in Romania in 2008, Super Technologies has grown into a global entertainment company operating a multi-brand, multichannel model across selected markets. The group ranked ninth in EGR’s 2025 Power 50, entering the industry ranking’s top 10 for the first time.
Its flagship commercial brand, Superbet, is a market leader across Central and Eastern Europe and holds a podium position in Brazil. The company’s portfolio also includes Napoleon Games, which it acquired in 2021 and operates in Belgium and Romania, and Maxbet Online, which it acquired in 2026 and operates in Romania.
