Groove, the award-winning iGaming aggregator and platform provider, has announced a strategic partnership with NeverEnding, the fast-growing “anti-bureaucracy” iGaming content provider known for its high-performing slot portfolio.
The agreement gives Groove’s global operator network access to NeverEnding’s games, including popular titles such as Ultimate Hot Coins: Hold & Win and Coin Blast Extra. Known for its rapid decision-making and operator-focused approach, NeverEnding has built a reputation for combining enterprise-grade stability with startup agility, ensuring games are thoroughly tested before launch.
Rachel Tourgeman, Head of Partnerships at Groove, said: “The aggregation space is crowded, and operators are increasingly discerning about which partners they trust with their growth. They are not just looking for volume or speed. They are looking for structural resilience, data intelligence, and a partner who can execute with precision across fragmented regulatory landscapes. NeverEnding offers a distinctive product that solves a real commercial problem: how to stand out in a content market where differentiation is everything. Their titles are built to perform, and their decision-making speed means we can move from conversation to integration in record time.”
Tourgeman continued: “This partnership is a testament to Groove’s commitment to providing operators with the most engaging and reliable content on the market, and to NeverEnding’s recognition that speed and quality are not mutually exclusive. Together, we are setting a new standard for how content providers and aggregators should collaborate.”
Through a single API integration, Groove operators will gain access to NeverEnding’s expanding portfolio of Hold & Win titles, jackpot-enabled games, and built-in promotional features including tournaments and loyalty tools.
Ihor Zarechnyi, Chief Executive Officer of NeverEnding, added: “Groove understands that the future of iGaming aggregation is not about who has the most games. It is about who makes them playable, fast, and stable. Groove’s platform reach, their commercial precision, and their operator-first philosophy make them the ideal partner for NeverEnding. They move as fast as we do, and they share our commitment to cutting through bureaucracy and delivering results.”
The partnership marks another addition to Groove’s growing content portfolio as the company continues to expand across Europe, Africa, Asia, and the Americas.
Yahale Meltzer, Co-Founder and Chief Executive Officer of Groove, shared: “NeverEnding embodies everything we look for in a content partner. They are fast, decisive, and uncompromising on quality. Their ‘anti-bureaucracy’ approach is not just a marketing line. It is a genuine operational philosophy that mirrors our own commitment to cutting through complexity and delivering for operators. Our partners need content that performs, and they need it now. NeverEnding delivers exactly that.”
Meltzer added: “When we bring a partner like NeverEnding onto our platform, we are not just integrating their API. We are providing them with a launchpad to scale globally. NeverEnding’s portfolio, including Ultimate Hot Coins and Coin Blast Extra, will sit alongside the best content in the industry, giving our operators a genuine competitive edge.”
