iGaming Leader, an executive peer group for leaders across the global iGaming industry, has appointed Michael Baker-Mosley as Fractional Chief Growth Officer.
Baker-Mosley will lead iGaming Leader’s growth strategy, including member acquisition, sales and marketing. Working alongside founder Leo Judkins, he will also support the expansion of the group’s Mastermind programme and its reach across the industry.
The appointment allows Judkins to focus on developing the Mastermind experience for existing and future members, while Baker-Mosley builds the commercial strategy supporting sustainable growth.
Baker-Mosley was previously Chief Marketing Officer at iGP and held senior marketing roles at Kambi. He has built and scaled B2B brands and marketing functions across the iGaming sector. He also brings direct experience of iGaming Leader, having been a member of the Mastermind for the past 18 months.
The appointment forms part of Baker-Mosley’s work through Triumph B2B, his growth and marketing consultancy, which supports founders and leadership teams as they develop their businesses.
“Michael understands both the value of the Mastermind and the opportunity to develop it further,” said Leo Judkins, founder of iGaming Leader. “His commercial and marketing experience, combined with his first-hand understanding of our members, makes him a strong fit for the team and for the next stage of our growth.”
Baker-Mosley added: “The Mastermind gives founders and senior leaders a space to discuss the pressures and decisions they face with people who genuinely understand their position. Having experienced that value myself, I am excited to work with Leo and the wider team to bring the programme to more of the right leaders while protecting what makes it special.”
Baker-Mosley will begin working with Judkins and the iGaming Leader team immediately. The pair will attend SBC Summit Lisbon this September.
