PLAYSTUDIOS, Inc., the creator of the playAWARDS loyalty platform and an award-winning developer and publisher of free-to-play mobile games that offer real-world rewards to players, celebrates the relaunch of its partnership with Norwegian Cruise Line (NCL), the innovator in global cruise travel.
Players will have access to a robust offering of rewards from the famed international cruise line, including complimentary cruises, credits, and a myVIP group sailing in the Spring of 2023.
The renewed partnership marks the end of a pause due to COVID and reintroduces the Norwegian brand to the playAWARDS platform for its 1.5 million daily average users, as well as more than 6 million monthly average users with $1 million in new travel rewards. Additionally, 50 of the platform’s most engaged players will be invited to a VIP sailing in April 2023.
“We’re thrilled to welcome back NCL as a PLAYSTUDIOS playAWARDS partner and its award-winning cruise offerings to our millions of loyal players,” said Rob Oseland, President of playAWARDS. “We know our players have enjoyed NCL cruise rewards in the past and with 500 cruises available, we expect them to drive excitement and engagement as one of the hottest items in the rewards store.”
PLAYSTUDIOS’ players are able to redeem their Loyalty Points (LP) for credits that range from $250 – $750 off their next cruise with Norwegian or they can choose from 500 three to seven-night sailings to the Mexican Riviera, Bermuda, the Bahamas, Alaska, and the Caribbean. While onboard, guests will enjoy a wide variety of complimentary and specialty dining options, entertainment that ranges from live music and comedy to shows straight from Broadway, and an array of accommodations perfect for any type of traveler.
