Abelson Sports, a leading sports data solutions provider, has forged a major partnership with SABA Sports to roll out its market‑leading Football Player Markets (FPM) product across the operator’s sportsbook platform.
The agreement will see Abelson Sports provide SABA Sports with a comprehensive range of player performance data, including goalscorers, cards, shots, shots on target, assists, fouls, offsides, saves, and other detailed metrics.
The integration also introduces innovative new markets, including pricing for extra time and ‘score or assist’ combinations, providing a distinct competitive edge to SABA’s offering.
Whilst Abelson has long been seen as the market leader for football goalscorer and card markets, the newer team and player statistical metrics are created alongside Twenty First Group, utilising their powerful modelling capabilities.
The collaboration allows all Abelson clients to receive a diverse and unique pre-match and in-play offering to engage and retain the most demanding football customers.
The new partnership with SABA Sports represents a major milestone for Abelson Sports, opening a substantial new revenue stream and securing a premier client in the Asian market. The FPM feed significantly enhances SABA’s B2C and B2B platforms, providing end users with a deeper, more engaging betting experience.
“We are excited to partner with SABA Sports, a powerhouse in the industry,” said Reuben Thomas, Sales Director at Abelson Sports. “This deal is a testament to the quality and depth of our Football Player Markets product. Expanding our footprint into the Asian market with such a major player is a key part of our growth strategy, and we look forward to our data driving SABA’s sportsbook offering.”
By leveraging Abelson’s sophisticated distribution framework, SABA Sports can now deliver highly accurate, real-time pricing on the most granular aspects of player performance, meeting the growing demand for player-specific props.
Justin Foo at SABA Sports, added: “Providing our clients with the most detailed and reliable player markets is essential. Abelson Sports is an established provider in this space, and their ability to provide niche markets like player saves, offsides, and extra-time pricing adds immense value to our products. We are now well-positioned to deliver an enhanced football offering to our global clients and their end users.”
