Monday, July 15, 2024
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Pragmatic Play strengthens partnership with Kaizen Gaming

Pragmatic Play has strengthened its agreement with one of the fastest-growing operators in Europe, Kaizen Gaming, in a deal that will see it supply two verticals to the leading European group.

Across the popular Stoiximan and Betano brands that Kaizen Gaming operates, customers will now have access to Pragmatic Play’s impressive collection of Live Casino products, headlined by the gameshow style Mega Wheel and the thrilling ONE Blackjack.

The expanded partnership will also see Pragmatic Play’s slot products now available to Stoiximan customers through direct integration, giving players the opportunity to enjoy Pragmatic Play’s Drops and Wins offering, among other promotional tools in the Enhance toolkit.

This deal marks yet another significant commercial expansion for the provider across European regulated markets, leveraging the presence of Kaizen Gaming across Greece, Portugal, Romania, Germany, Cyprus, and Brazil.

Lena Yasir, Vice President of Malta Operations at Pragmatic Play, said: “We’re very pleased to partner with one of Europe’s leading operators in Kaizen, as we take two verticals live across two leading brands.

“It’s real testament to the strength of our offering that we can expand partnerships so quickly and smoothly, and we look forward to working together for a long time.”

Dimokratis Papadimos, RNG Casino Manager at Kaizen Gaming, said: “Pragmatic Play’s slot offering has performed well for us, so we’re delighted to not only take their games via direct integration but to also add its outstanding Live Casino offering.  Providing an optimum experience to those who trust us for their entertainment is a key objective for our customer-centric approach and collaboration with Pragmatic Play is proven to be instrumental on this one. We can’t wait to enjoy a fruitful relationship for many years to come.”

Christos Mavridis, Live Casino Manager at Kaizen, added: “Pragmatic Play’s Live Casino portfolio adds incredible value with its thrilling content and dedication to creating amazing igaming experiences, so we’re delighted to add that for our customers.”

Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.

Felix Ng
Felix Ng
Felix is the Asia Editor and Events Director of the Asia Gaming Brief. He has over a decade of experience developing conferences for industries including gaming, telecoms, investment, biotechnology, and mining. Felix covers gaming technology and innovation and is passionate about developing engaging and eye-catching content for the industry.



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