Are You Watching This?!, a premier provider of real-time sports excitement analytics, partners with FanDuel Sports Network to boost engagement and viewership.
Formerly Bally Sports, FanDuel Sports Network is owned by Main Street Sports Group.
Are You Watching This?! (RUWT) will expand the engagement and viewership of the network through automated, data-driven push notifications that highlight key sports moments in the making. RUWT’s patented Excitement Analytics will be integrated directly into the network’s Customer Relationship Management System and trigger an alert to FanDuel Sports Network app users.
Identifying ‘must-watch’ games in real-time empowers FanDuel Sports Network to leverage its portfolio of 30 NBA, NHL, and MLB teams, increasing stickiness for existing customers while simultaneously converting new ones.
In addition, RUWT’s automatically generated storyline summaries help capture users by explaining why the game is compelling, creating an extra pull for fans wanting to catch the best live action.
Are You Watching This?! Founder, Mark Phillip, said: “Working with FanDuel Sports Network lets us flex our Curation and Discovery muscles, two core elements of our ecosystem. Our proprietary tech drives subscriptions and reduces user churn for the network , and ensures viewers will never miss the most exciting action, whether it’s a dramatic overtime finish or a record-breaking comeback.”
