Fast-growing MENA esports organisation Twisted Minds has partnered with Shikenso to bring advanced media analytics to its global roster portfolio.
Shikenso’s media analytics platform will support the organisation’s brand and sponsorship portfolio across its global competitive rosters, helping quantify exposure, demonstrate partner value and inform future commercial activity.
Based in Riyadh, Twisted Minds fields top-level teams across leading esports titles including Rocket League, Overwatch, PUBG: BATTLEGROUNDS and Call of Duty: Warzone. The organisation is a prominent competitor at the Esports World Cup, supported by a world-champion Overwatch roster and a record of title-winning performances. With more than 60 championship titles, Twisted Minds has built a sponsorship portfolio led by Riyadh Season and continues to expand its international fanbase.
That reach is exactly what the partnership is built to measure. Through a yearly Shikenso dashboard, Twisted Minds gains a single, accurate view of sponsor value across 18 squads, more than 75 social media channels, 12 video channels and three brands.
“Partnering with Shikenso is an important step in strengthening the commercial side of Twisted Minds,” said Ibrahim bin Jibreen, Founder and CEO of Twisted Minds. “As we continue to grow globally alongside our partners, so does our responsibility to capture and demonstrate the full value we create for our sponsors, and continuously push that value further. Shikenso will give us the intelligence and accuracy to do that at a much deeper level, helping us build partnerships that deliver an unmatched level of value.”
Shikenso’s Social Media Analytics tracks sponsor exposure and audience engagement across the club’s social presence, while Video Analysis detects and values brand visibility across streams and video content. Together they give Twisted Minds the intelligence to show each partner precisely what the club delivers, and where that value can grow.
“Twisted Minds are exactly the kind of club we love working with, ambitious and always chasing the next level,” added Arwin Fallah-Shirazi, Co-Founder and Co-CEO of Shikenso. “Together we will bring real clarity to the value their partnerships create and give their sponsors measurement they can trust. This is a partnership built to grow, and we are ready to help Twisted Minds level up the value they deliver, season after season.”
