Slotegrator recently welcomed Maryna Tkachenko, Account Manager at Playson, who shared exclusive perspectives on sustainable growth, evolving player behavior, retention strategies, and the sector’s future direction.
As a leading B2B service provider in iGaming, Slotegrator stays at the forefront of technological, regulatory, and market developments. This commitment is reflected in its APIgrator portfolio, which continues to expand with new gaming content developers and reinforces the importance of long‑term, trustworthy partnerships.
“It’s the foundation of sustainable growth — we value our partners and cherish our good relationships. In the end of the day trust means reputation.”
Olga Ivanchik, the COO of Slotegrator
Since its founding in 2012, Playson has gained an excellent reputation. Today, their games are featured on over 10,000 websites worldwide. Throughout the interview, Tkachenko highlighted that the cornerstones of business success are consistent new releases, data-driven decisions, market expansion, and long-term partnerships.
A key takeaway from the conversation is the balance between new technologies and well-known ideas. For instance, multi-level bonuses, mission-style gameplay, and progression mechanics are becoming increasingly prevalent in a highly competitive market. However, new features like Playson’s Flexible Promo Free Spins reflect market changes and the need for smarter personalization; retention still largely depends on conventional promotional tools such as races, tournaments, random cash gifts, and other bonuses.
The interview also delved into the topic of how emerging technologies are transforming the industry. Maryna shared her vision of AI and blockchain in the iGaming industry, covered what new and classic promo tools remain popular, and explained that success does not rely on technology alone.
“Technologies will reshape parts of the industry, but strong product fundamentals, engaging gameplay, and trust will always remain the foundation.”
Maryna Tkachenko, Account Manager at Playson
Going forward, Playson plans to expand its portfolio, and achieving steady growth in the ever‑evolving iGaming landscape will require balancing traditional engagement tools with ongoing innovation.
