AffPapa has announced Nordic Partners Gaming (NPG) as the official Esports Sponsor of AffPapa Conference Cancun 2026, set to take place in Cancun, Mexico, from November 23–25.
As part of the partnership, NPG will introduce a dedicated Esports Zone to the conference, creating an interactive space where delegates can explore competitive gaming, take part in activities and connect through one of the world’s most engaged entertainment communities.
Adding to the experience, NPG professional Counter-Strike player and streamer FreeZe will attend the event, giving visitors the opportunity to meet and play alongside a professional esports competitor.
Fabian Broich, Director of Nordic Partners Gaming, said: “Esports and iGaming increasingly share audiences, technology and commercial opportunities, but meaningful connections need to be built in the right way. AffPapa Conference Cancun gives us a strong platform to demonstrate what esports can bring to the industry through a hands-on experience rather than simply a conversation. With FreeZe joining us, delegates can step into that world and engage with competitive gaming directly.”
The sponsorship forms part of the wider strategic partnership between Nordic Network Ltd and AffPapa. It also follows the launch of Malta-based Nordic Partners Gaming, which brings together esports teams, gaming creators, licensed iGaming operators, affiliate networks and brands through sponsorship, content, media and commercial partnerships.
NPG works to help esports organisations and creators develop sustainable commercial opportunities, while enabling licensed iGaming companies and other brands to reach gaming communities through relevant, authentic activations.
Yeva Avagyan, Head of Commercial at AffPapa, added: “We are delighted to welcome Nordic Partners Gaming as our Esports Sponsor for AffPapa Conference Cancun. The Esports Zone will offer delegates an engaging new way to experience the event, meet the NPG team and play alongside FreeZe. We are always looking for ways to bring fresh experiences to our conferences, and this activation will add an exciting new dimension to Cancun.”
AffPapa Conference Cancun 2026 will bring together affiliates, operators, suppliers, investors and other iGaming professionals for three days of networking, business development and industry discussion in one of Mexico’s leading tourism destinations.
More information about the Esports Zone and NPG’s on-site activities will be revealed in the lead-up to the conference.
