Genius Sports, a leading technology and commercial company that powers the global ecosystem connecting sports, betting, and media, announced the appointment of Robert J. (Robbie) Bach to the Genius Sports Board of Directors, effective as of October 1, 2024.
Robbie, former Chief Xbox Officer (CXO) and President of Microsoft’s Entertainment & Devices Division, brings a wealth of experience in creating groundbreaking entertainment platforms that have changed the landscape of technology-driven consumer experiences.
Robbie’s leadership at Microsoft drove the launch of its first gaming console – the Xbox – in 2001, successfully breaking into a highly competitive market. He went on to play a pivotal role in the launch of the Xbox Live service, which created one of the most successful online gaming platforms and set the industry standard for multiplayer gaming. Subsequently, Robbie led the launch of the Xbox 360 which cemented Microsoft’s position as a leading force in the gaming sector.
Robbie also served for over nine years on the Sonos board of directors, in addition to the Brooks advisory board and the U.S. Olympic and Paralympic Committee board of directors.
Robbie’s deep understanding of technology, together with his expertise in forging strategic partnerships and driving consumer engagement, makes him an outstanding addition to the Board.
His experience in leading large-scale technology platforms and global entertainment ventures will help drive Genius Sports’ mission to revolutionize how sports are understood, consumed, and experienced by fans worldwide, including through the application of Genius’ next-generation sports data and AI platform, GeniusIQ.
Mark Locke, CEO of Genius Sports, said: “I am delighted to welcome Robbie Bach to our Board. I know his proven expertise in driving consumer-focused innovation in the technology and entertainment industries will be an invaluable asset. This level of insight and expertise will undoubtedly help accelerate our efforts to revolutionize how sports content is understood, consumed, and experienced globally.”
Robbie Bach, the new Board Director at Genius Sports, added: “Genius Sports is experiencing exceptional growth through its advanced technology and its global reach. I am excited to have this opportunity to collaborate with such a talented and visionary team and I look forward to supporting Genius’ continued success and innovation.”
