BETBY, a leading Tier 1 sportsbook provider, has announced the release of BETBY Predictions, a groundbreaking new betting vertical that transforms global events into fixed-odds markets.
The product is now live, with rollout across BETBY’s global partner network set to follow in the coming days—marking a significant step forward in sportsbook engagement.
As prediction markets continue to gain momentum worldwide, existing solutions rely on exchange-based models that require liquidity, and complex user interaction. BETBY Predictions takes a different approach. It delivers a fully managed, fixed-odds experience designed specifically for sportsbook operators.
With BETBY Predictions, players can place bets on a wide range of non-sports events, including cryptocurrency, finance, technology, and entertainment, all within a familiar sportsbook interface. By eliminating the need for peer-to-peer trading and liquidity pools, BETBY enables operators to offer prediction markets in a simple, scalable, accessible and familiar format.
“BETBY Predictions represents a natural evolution of the sportsbook experience,” said Kirill Nekrasov, Head of Innovation and R&D. “We’re taking the core principles of betting and applying them to the world beyond sports. This is about turning global moments into interactive opportunities for players, in a way that’s both scalable and responsible.”
BETBY Predictions is fully integrated into BETBY’s sportsbook ecosystem, offering operators seamless deployment, centralized risk management, standardized settlement, and continuous market availability. The solution combines AI‑driven content generation with real‑time human monitoring, enabling the creation of hundreds of new markets each week.
Built with strong internal safeguards, BETBY Predictions ensures full BETBY oversight of market creation, with all content carefully curated to uphold responsible and appropriate market standards. The platform excludes sensitive or controversial subjects—including geopolitics, active conflicts, war‑related outcomes, and any events involving human suffering—and maintains strict human review, using AI solely for trend identification rather than autonomous publishing.
By introducing a 24/7 engagement model that extends beyond traditional sports calendars, BETBY Predictions allows operators to monetize global news cycles and attract new audiences. The launch further strengthens BETBY’s leadership in sportsbook innovation, giving operators a powerful new avenue to diversify their offerings and meet the rising demand for non‑sports betting experiences.
