Brightstar Lottery has announced a long‑term partnership between its subsidiary, Brightstar Global Solutions Corporation, and the Wisconsin Lottery to deploy OMNIA, a fully integrated solution set to transform retail and digital lottery engagement.
Following a competitive procurement, Brightstar won the eight-year base contract, which includes an eight-year extension option and four additional one-year extension options.
OMNIA seamlessly connects retail and digital lottery channels and is designed to simplify operations and elevate player experiences. Brightstar will also enhance the Wisconsin Lottery’s mobile app to provide more convenience to players and retailers.
Additionally, Brightstar will deliver new retailer equipment including its newest innovations, the Retailer Pro S2 terminal and the GameFlex 48 self-service vending machine. These new products, along with additional retailer solutions including the proven GameTouch 20 and GameTouch Draw S2 self-service vending solutions, as well as the handheld Retailer to Go terminal, will drive player engagement and offer versatility, reliability and convenience, backed by the high performance and integrity of Brightstar’s market-leading central system.
“The Wisconsin Lottery looks forward to working with Brightstar to help us continuously evolve our lottery solutions to maximize player engagement with this new contract,” said Cindy Polzin, Wisconsin Lottery Director.
“Working in collaboration with the Wisconsin Lottery, Brightstar has developed a deep understanding of the growth-driving products and solutions the Lottery needs to fuel and support its business goals,” shared Scott Gunn, Brightstar Chief Operating Officer North America Lottery. “Since our partnership began in 1988, we have supported the Wisconsin Lottery in generating more than $20 billion in revenue, the majority of which has gone back to winners, retailers and Wisconsin homeowners. We are excited to deliver our latest technology solutions, backed by our high-performing and reliable system, that will continue to responsibly propel lottery sales and entertain players.”
