Scientific Games has made two new management appointments as part of continued investment in the global expansion of its digital business.
According to an announcement, Keshav Pitani will join Scientific Games as Senior Vice President of Digital Games, bringing extensive experience in content development, product innovation, and strategy.
Pitani previously served for seven years as Senior Director of Product Development for Bally Technologies until its acquisition by Scientific Games Corporation in 2014.
Meanwhile, Laura Higgins has been named Vice President for Customer Success & Strategy in the company’s global digital team.
The company noted Higgins brings more than 20 years of experience in e-commerce, general management, strategy, product, marketing and finance from leading companies such as Procter & Gamble, Shutterfly, Albertsons and Gartner.
“Our Digital team is experiencing strong momentum and we’re building an adaptable organization with a clear focus on the future,” said Matt Lynch, President of Digital for Scientific Games in the dispatch.
“We are thrilled to welcome top-tier digital experts like Keshav Pitani and Laura Higgins. Their addition to our team reflects our continued investment in innovation, which is key to long-term sustainability for our lottery customers worldwide through consumer-centric digital programs.”
Pitani will lead Scientific Games’ digital games and SG Content Hub strategy, leveraging his expertise across digital game studios and partnerships to drive innovation and growth.
‘His prior accomplishments include playing a critical product strategy role in Scientific Games Corporation’s 2022 launch of Light & Wonder and the company’s successful entry into the US and Canadian video lottery markets’, the company said in the announcement.
‘Pitani has successfully launched creative digital and retail product verticals, designed a real-time AI product for high-speed casino play activity, and developed the satellite communication sub-system used in Boeing 737s and 747s.’
Higgins, meanwhile, has spent most of her career identifying new growth opportunities in the consumer product goods, digital and e-commerce sectors, SG pointed out, while building and running new businesses.
‘She has a proven track record of unlocking growth and loyalty through a deep understanding of customers and marketplaces’, the announcement read..
Scientific Games is a partner with more than 30 lotteries globally with iLottery solutions, including in the US, Canada, UK, Denmark, Germany, France and Turkey, and provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide.
