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AXES acquires cloud media management platform

FOLLOW US, a gaming industry cashless pioneer and fintech disruptor has completed the acquisition of the assets of a state-of-the-art cloud-based media management platform.

This platform will replace the current media screens AXES has deployed globally and connect them to a cloud-based management system for media, automated ad placement and information management.

The platform, to be branded AXES.TV, boasts the ability to build, schedule, manage and track all interaction with patrons as well as to broadcast general publicity, client information and offers to their patrons. 

The platform connects to all major technology-driven ad placement agencies to offer AXES the ability to broadcast publicity and generate new and accretive revenue for AXES clients. AXES.TV will be fully integrated with the AXES Fintech strategy and will include a frictionless experience between its mobile app (Butler), cashless media screens and kiosk screens with a personalized media experience for each patron.

“This is a quantum leap for AXES interactive strategy to ensure our clients can directly engage with their patrons” stated Earle G. Hall, President & CEO of “This acquisition will empower AXES clients to offer interactive publicity to tailor a patron’s experience to receive, in real-time, communication, marketing and publicity relevant to each person. Moreover, this new product base will fuel the AXES anti-money laundering and responsible gaming surveillance system and further advance the artificial intelligence base for detection and awareness.”’s Earle Hall will be speaking at the upcoming ASEAN Gaming Summit 2022, held on July 25-27, 2022 at the Shangri-La At the Fort, Manila, Philippines about the metaverse, cashless and other digital technology changing the face of gaming today.

Felix Ng
Felix Ng
Felix is the Asia Editor and Events Director of the Asia Gaming Brief. He has over a decade of experience developing conferences for industries including gaming, telecoms, investment, biotechnology, and mining. Felix covers gaming technology and innovation and is passionate about developing engaging and eye-catching content for the industry.