Monday, October 14, 2024
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Tangam launches SODA Marketing Module & more at G2E Las Vegas

Tangam will showcase at G2E Las Vegas 2024, a series of ground-breaking innovations to the SODA and TYM platforms, reinforcing Tangam as the industry’s most proven and trusted analytics partner for gaming optimization globally.

New SODA Marketing Module: Patron Recommendations

Building on over two decades of expertise in actionable, recommendation-driven analytics and operations, SODA is now expanding into the marketing domain with the brand-new SODA Marketing Module.

Automatically identify patron groups including Free Play Abusers, Slot Advantage Players, High Churn Risk Players, Underinvested Guests, and more to allocate marketing spend accordingly.

In addition, the AI Insights Engine will take comparative reporting to new heights, offering unparalleled capabilities for marketing segment analytics.

Next-Generation TYM Planning and TYM Live Modules

The patented TYM engine has been reinvented with new dynamic visualizations and enhanced flexibility. This update enables operators to optimize their floor for future planning and in real-time with unprecedented ease and precision.

Visit Tangam at G2E Las Vegas Booth 1830 to discover Tangam’s solutions.


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The AGBrief Editorial Team is a group of contributors living around the world that are connected to Asia Gaming Brief. They are active members in pursuing the sources of our news, making them reliable and accurate for our readers.

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