PAGCOR-licensed iGaming platform Buenas PH has partnered with a group of leading Filipino gaming creators and streamers as part of a responsible gaming drive aimed at countering unlicensed and scam iGaming sites in the local market.
This initiative marks a turning point in the promotion of digital gaming. Notable leaders in the iGaming and streaming communities, including Boss Toyo, ChooxTv, Beatmaster, ForeignGerms, Hypebits, and celebrity Mark Herras, are utilizing their massive platforms, totaling a combined social media reach of over 150 million, to lead a community-wide shift toward regulated and ethical iGaming.
Julius Mariano, founder of YGS Live, said the collaboration reflects a broader effort within the industry to steer audiences toward licensed operators. He noted that creators already play a significant role in shaping player behaviour, adding that moving promotional activity into the regulated ecosystem could help reduce exposure to fraudulent sites.
“Influencers already exist in this space. Our goal is to move creators away from unlicensed platforms and into the regulated ecosystem.”
Julius “Banoobs” Mariano
This strategic partnership with top gaming ambassadors in the country aims to champion the protection of the Filipino gaming community. By aligning exclusively with a licensed operator like Buenas PH, these creators are helping narrow the gap for unlicensed and scam platforms that often target unsuspecting viewers.
The initiative comes at a time when confidence in the Philippine iGaming sector is still recovering following heightened scrutiny of illegal operations. Jev Mark Macam, president of 888 Luxury Legacy Corporation, said rebuilding trust depends on transparency, regulation and visible consumer protections.
Atty. Anthony “Tony” Manguiat, President of HHR Philippines Inc. (HHRPI), emphasized that for Buenas PH, “Regulation is the solution to ‘rampant’ access. It means KYC (Know Your Customer), age checks, and safeguards.“
Manguiat further enforces the brand’s stance on regulatory compliance as a competitive advantage:“We don’t treat PAGCOR as a threat; we treat PAGCOR oversight as consumer protection. Gaming is entertainment, amusement, and recreation. That’s the framework regulation is meant to protect.”
The announcement coincided with the successful Grand Finals of the first-ever Battle of the Streamers at City of Dreams Manila. As the presenting partner, Buenas PH saw the country’s top creators compete for a PHP 11-million prize pool in an event that combined high-stakes play with a commitment to integrity.
As the flagship program of YGS Live and powered by Pragmatic Play and streamed through Loco Live, a platform that offers real-time, no delay livestream, the Battle of the Streamers showcases Buenas PH’s commitment to high-quality, responsible, and community-driven content. The initiative further reinforces YGS Live’s advocacy by actively discouraging creators from promoting unlicensed or scam-based platforms.
As one of the most prominent ambassadors of Buenas PH, Boss Toyo, known for his deep connection with the Filipino grassroots community, sees his role as a bridge between the industry and the public.
“Content creation is already here. So it’s better to teach people what’s illegal versus legal and how to play responsibly.”
Boss Toyo
Beyond digital advocacy, the partnership extends into community impact. Boss Toyo leads a series of initiatives under Buenas Cares, the brand’s charity arm. The program brings the platform’s audience to the forefront through community engagements and outreach activities, reinforcing its commitment to social responsibility.
As the Philippine iGaming landscape continues to mature, the collective voice of Buenas PH and its partner creators serves as a powerful catalyst for a more credible digital economy, setting a new gold standard for safe, creator-focused entertainment in the Philippines.
