Wynn showcased Macao as a vibrant cultural and business destination at the Macao Government Tourism Office’s (MGTO) “Experience Macao Roadshow in Madrid,” running April 17–21 at Puente del Rey, with a multi‑channel presence spanning both online and offline platforms.
The initiative aimed to showcase Macao’s dynamic “tourism +” offerings, attract more European visitors to the city, and help develop international tourist markets.
Centering on “Macao as a gateway for Sino-Western cultural exchange”, Wynn has showcased the thematic concept of “Hello China, Hello Macao – The Odyssey of Jingdezhen Porcelain: A Heritage Voyage from Macao to the World” at the Madrid roadshow, enabling local residents to explore the story and historical significance of Macao’s role in the globalization of Chinese porcelain through an immersive light-and-shadow experience.
Wynn enriched the “Experience Macao” roadshow in Madrid with cultural showcases, including Jingdezhen porcelain plates and Xiushui fried tofu, highlighting China’s craftsmanship and Jiangxi’s authentic flavors. Through these efforts, Wynn aimed to present Macao’s integrated appeal across culture, dining, MICE, art, and premium events, while inspiring European travelers to embark on deeper cultural journeys in the city.
The roadshow underscored Macao’s role in promoting Chinese culture internationally and demonstrated Wynn’s contribution to high‑end cultural tourism and cross‑cultural exchange. Wynn also introduced a range of accommodation and dining offers—luxury stay packages, dining credits, and Gourmet Pavilion vouchers—alongside Jingdezhen ceramic key ornaments and other curated gifts.
Visitors engaged warmly with Wynn Care ambassadors “Wing Wing” and “Lei Lei,” dressed in traditional Spanish attire, while Wynn’s team met with local tourism operators to strengthen cooperation and support Macao’s tourism diversification.
Meanwhile, Wynn Palace continues to host the exhibition “Hello China, Hello Macao – The Odyssey of Jingdezhen Porcelain” at the Illuminarium, where rotating immersive experiences such as “Space,” “Wild,” and “Music in Light” invite guests to enjoy a multisensory cultural journey.
Wynn will continue to work closely with the Macao SAR Government and all sectors of society, seizing opportunities at various events to showcase Macao’s extensive “tourism +” elements and its unique advantage as a World Center of Tourism and Leisure. In doing so, Wynn aims to help the city achieve the goals of developing international tourism markets and driving appropriate economic diversification.
