Asia Pioneer Entertainment Holdings (APE) has signed a distribution agreement with Germany-based CountR GmbH to bring the latter’s automated cash-handling kiosks to casino operators across Asia.
The deal marks APE’s transition from a pure electronic gaming equipment supplier into a “one-stop” gaming solutions provider for the region.
Under the agreement, APE will distribute CountR’s cash redemption kiosks throughout Asia, with Southeast Asia identified as a planned rollout market. The kiosks enable players to redeem credits from tickets, chips, and cash, offering operators a more efficient way to manage cash operations on the gaming floor. The partnership was unveiled at the G2E Asia expo, held at Cotai Arena in Macau, where both companies showcased their integrated solutions.
Founded in 2003, CountR brings more than 20 years of expertise to the agreement and has deployed over 10,000 machines across integrated resorts, cruise ships, and gaming floors worldwide. The company specializes in integrated systems connecting retail, gaming, and entertainment operations.
Maria Garcia, Executive Director and Sales Director of APE, said: “We are truly honored and excited to be the distributor for CountR across Asia. CountR is widely recognized for its versatile, innovative, and reliable payment solutions in global markets. Through this collaboration and our existing product offerings, we can now provide a broader range of products and services that address most casino operational needs.”
Tamara Sawyer, Regional Sales Manager of CountR, added: “Partnering with APE opens the door to Asia’s fast-growing casino market. Together, we’re ready to bring proven innovation to the region and unlock new opportunities for growth.”
The CountR deal follows the launch earlier in May of BEE Macau, the city’s first playing card factory. APE’s expanded portfolio now combines electronic gaming equipment such as slot machines and electronic table games, table game solutions including playing cards, dealing shoes, and smart trend boards, and cash management solutions powered by CountR kiosks.
APE CEO and Executive Director Herman Ng commented: “APE’s strategy is shifting from being primarily a supplier of electronic gaming equipment to delivering comprehensive gaming operation solutions. The new model focuses on integration, cost efficiency, and flexibility, allowing APE to serve both large integrated resort casinos and smaller niche casino floors effectively.”
