Macau gaming operator Sands China has announced the return of the Sands Shopping Carnival at The Venetian Macao from July 17-20, 2025, marking its sixth consecutive year.

Kicking off with an invitation-only preview session on the first day, the free-admission carnival will be open from 12 pm to 10 pm daily. Complimentary shuttle buses and free parking are available for attendees.
The Sands Shopping Carnival is Macau’s largest sale event, transforming Cotai Expo into a four-day summer shopping and leisure destination. This year’s event features over 580 booths across nine exhibition zones, including a Play and Fun Zone for children.
Organised by Sands China Ltd. and co-organised by the Macao Chamber of Commerce, the carnival aims to create synergy between local small and medium-sized enterprises (SMEs), Sands retailers, local NGOs, and the arts and culture community, in a bid to attract local residents and consumers from the Greater Bay Area and Hong Kong.
Dr. Wilfred Wong, executive vice chairman of Sands China Ltd., said: “Since we debuted the Sands Shopping Carnival in 2020, it has attracted more than 540,000 visits and generated substantial praise, becoming one of Macau’s signature summertime events. We are pleased to once again offer a free business platform for local SMEs and Sands retailers, while injecting fresh elements into the carnival to cater to the latest spending patterns of local residents and tourists, providing them with exclusive shopping and leisure experiences.”
“This year, we have also included a diverse series of free activities and competitions for people in the Greater Bay Area to join, making the carnival a significant event for cities in the region. We hope that the carnival helps create synergy between local SMEs and Sands retailers, generating spending while boosting Macau’s diversified economic development in support of the Macau government’s ‘tourism+’ initiative.:
Free booth registration for exhibitors
- Registration link: https://1ticks.com/event/ssc2025-SME-application
- Dates: 20-28 May, 2025 (28 by 6 pm)
- Enquiries: +853 2855 5000 or email at [email protected]
The family-friendly Sands Shopping Carnival offers enormous discounts of up to 90 percent for a wide array of goods, and includes an international-cuisine food court area, activities and exciting games for children, competitions, and other attractions.

More information about the carnival and its attractions will be announced in due course, including sneak peeks of activities such as the Little Master Chef Workshop, as well as the Karaoke King Singing Competition and the new Kids Top Model Contest, both open to contestants from the Greater Bay Area.
Sands China believes in prioritising local procurement and actively supports the development of local SMEs. The company’s support to local SMEs has remained consistent since the launch of Sands China’s Local Small, Medium and Micro Suppliers Support Programme with the Macao Chamber of Commerce in July 2015.
The programme is in line with the Macau SAR government’s initiative to “buy local” and demonstrates Sands China’s commitment to supporting local enterprises as part of the company’s corporate social responsibility efforts.