Sands China has announced the return of the Sands Shopping Carnival, its signature annual event in Macao, set to take place over four consecutive days from July 23–26 at the Cotai Expo at The Venetian Macao.
Now in its seventh consecutive year since its inception in 2020, the carnival has served as a major business and promotional platform for local SMEs, community partners, and Sands retailers. Participation is free for all four days, with booth registration open from May 19 to 29.
As Macao’s largest sale event, the Sands Shopping Carnival brings together a wealth of international and local brands, and resources from diverse industries every year. It has now developed into a signature tourism event integrating exhibitions, shopping, entertainment, and leisure experiences.
Since 2020, the event has garnered consistent participation and support from residents and tourists alike, with cumulative attendance exceeding 640,000 to date. It has successfully stimulated local and visitor spending in Macao, while providing 4,000 complimentary exhibition booths over the years. By offering an extended business and promotion platform, the carnival has helped local SMEs and Sands retailers broaden their customer base and market exposure, further promoting Macao’s consumer brands.
This year’s carnival is expected to feature over 580 booths. As in previous years, it offers a wide array of themed zones, including household products, gourmet & wine, food court, culture and creative, Sands retailers, Macao specialties & souvenirs, and family fun and sports experiences, making it a vibrant summer destination for dining, shopping, and entertainment.
The event will kick off with an invitation-only preview session on the first day (July 23), followed by public sessions in the subsequent three days, with opening hours from noon to 10 p.m. daily. To encourage public participation, admission is free, and complimentary shuttle buses and free parking will be available for attendees. More information about the carnival and its attractions will be announced in due course.
2026 Sands Shopping Carnival exhibitor registration
- The 2026 Sands Shopping Carnival will be open for exhibitor registration from May 19 to 29 at 6 p.m. Sands retailers and local SMEs are welcome to participate.
- Interested exhibitors can register for a free booth by visiting the event registration webpage. To learn more, please check the Sands Shopping Carnival landing page or the Sands Cares Facebook page.
- For enquiries, please call +853 2855 5000 or email [email protected].
Sands China continues to support Macao’s SMEs through targeted initiatives, including the annual Sands Shopping Carnival and a strong focus on local procurement. This commitment, in place since the launch of its Local Small, Medium and Micro Suppliers Support Programme with the Macao Chamber of Commerce in 2015, aligns with the Macao SAR government’s “buy local” initiative and reflects the company’s ongoing dedication to local enterprise development.
