W Macau – Studio City has appointed Sammy King as general manager, placing him in charge of hotel operations, guest experience and business performance.
The hotel is located within Melco Resorts & Entertainment’s Studio City integrated resort in Cotai.
King brings 38 years of hospitality experience across the Chinese mainland and Hong Kong, covering hotel operations, sales and commercial leadership. He has held positions with Marriott International luxury brands, including W Hotels and St. Regis, as well as Mandarin Oriental.
He rejoined Marriott International in 2021 as director of sales and marketing at W Hong Kong before being promoted to hotel manager.
“It’s an honor to step into this role at W Macau – Studio City, a hotel that captures the bold spirit at the very heart of the W Hotels brand,” King said.
During his tenure, W Hong Kong retained its Four-Star rating in the Forbes Travel Guide 2026. King was also named Sales Hotelier of the Year by Stelliers Greater China in 2023.
A Hong Kong native, King holds a bachelor’s degree in business administration and marketing management from the Royal Melbourne Institute of Technology.



